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Heineken pulls Ad after Chance the Rapper accuses it of “purposely putting out noticeably racist ads”



Heineken pulls Ad after Chance the Rapper calls it "terribly racist" - BellaNaija

Chance the Rapper

Heineken has removed an advertisement of its light beer Heineken Light after Chance the Rapper referred to it as “terribly racist.”

The ad had featured a bartender sliding a bottle of the beer past several black bodies until it finally reached a lighter skinned woman.

The tagline read: “Sometimes, lighter is better.”

Chance, on his Twitter page, wrote:

I think some companies are purposely putting out noticeably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But ? I gotta just say tho. The “sometimes lighter is better” Heineken commercial is terribly racist omg

I’m not saying boycott them or go off I’m just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didn’t wanna tweet about it so bad ?? but its like how can you not

Chance The Rapper also clarified that his point was that these companies are intentionally putting out “racist ads” to get more views.

In a statement released by Heineken, the company said “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

See the ad below:


  1. Destiny

    March 28, 2018 at 1:26 pm

    Nothing about being woke. This is RIDICULOUSLY Racist -_-

  2. tunmi

    March 28, 2018 at 8:27 pm

    this must be the effect of groupthink. I’m sure someone said “uh…maybe not have the beer end up in a light-skinned person’s hands after bypassing several darker-skinned people given the culture of racism and colorism and other forms of discrimination based on skin tone and skin color…” but they were probably an intern or junior analyst or something.

  3. backtolurker

    March 28, 2018 at 8:56 pm

    QUICK STEPS on how to introduce a NEWPRODUCT in an already saturated competitive market, taking advantage of already charged and racially sensitive Amurica, without the huge budget required for a decent classy and smart publicity stunt.
    deliberately racistadvert —outrage—popularpersonpicksuponitwithahashtag—-goesviral—-somanyhashtagquarrelsmentionscreatesbuzz—–cheappublicityachieved—rakeinmoney—-companygivesstandardapologies–jobwelldoneraisetoeveryoneinteamincludingtheblackteammemberswhoprobablyproposedtheideainfirstplace

    yeye dey stink

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