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#FindYourBeautiful! CeeC, Simi, Mimi Onalaja, Ini Dima-Okojie, Idia Aisien, Abimbola Craig at the Darling Re-Launch

BellaNaija.com

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Popular hair extensions brand, Darling, re-launched their range of fashionable and durable human and synthetic hair extensions on Saturday, August 25th, 2018 at Intercontinental Hotel, Victoria Island, Lagos

The launch event kicked off earlier in the day with a press conference where the brand executives explained their vision for Darling in the Nigerian market and how they intend to constantly provide women across all demographics with fashionable, on-trend and affordable hair extensions. With a vast catalog of hair extension styles, including braids, weaves, and crochets, the brand caters to over 150 million women across the continent.

The press was also introduced to the brands new campaign, #FindYourBeautiful which the Marketing Manager (Nigeria), Ayodele Otujinrin  said is all about empowering the African woman to find what makes her feel her most beautiful, most confident, most herself; to match her aspiration as she transitions in her role, her change in mood, or even change of preference.

CeeC

Chitwan Singh, Business Head (West Africa) said “Darling understands that today’s multi-dimensional woman wants more out of life and liberation from conventional hairstyles. We are passionate about hair and the transformative power it can have on a woman’s sense of being. Darling equips African women with an indispensable freedom to effortlessly channel any style, anytime with ease. We deliver innovative trendy hair extensions which are also value for money.”

The re-launch party kicked off after the press conference with guests trooping in and enjoying a great brand experience including photo and video props, music, good food, cocktails, and performances. Some of the guests at the event included Cee-C, Mimi Onalaja, Ini Dinma-Okojie, Abimbola Craig, Idia Aisien, Juliana Olayode, Mildred Ehiguese (Miss Nigeria 2017) and Makida Moka.

Stephanie Iloabachie (Miss Kanekalon 2018)

Bisola Evboren

Abimbola Craig

Dekola Odedina

The host, Anita Hughes a.k.a Omalicha, held the event together as the new Darling was unveiled. After a “Hair-off” between two Darling hairstylists, the event was brought to a close with an amazing performance by Simi.

See all the great photos from the launch below

Bella Adeleke

Fola Olowu

Ibironke Ugbaja (General Marketing Manager, Dry Hair)

Idia Aisien

Ini Dima-Okojie

Kayinsola Demola-Seriki

Kaylah Oniwo

Makida Moka

Mildred Ehiguese (Miss Nigeria, 2017)

Mimi Onalaja

Olayode Juliana

Oshuwa Imoyo

Sophia Ike-Onu

Tina Gilbert

Yewande Thorpe

Zainab Amusan

Kunmi Sobowale

Amira Ibrahim-Alfa

Mimi Onalaja & Ini Dima Okojie

Bisola Evboren, Kunmi Sobowale & Fola Olowu

Ruth Mwangangi (Marketing Head, Hair Care, Africa), Prashant Chacko (Head of Marketing, Africa), Chitwan Singh (Business Head, West Africa) & Ibironke Ugbaja (General Marketing Manager, Dry Hair)



 



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7 Comments

  1. muskie

    August 31, 2018 at 5:11 pm

    Wow Darling really going all out with this their rebrand. Way to go.

  2. kay

    August 31, 2018 at 5:17 pm

    This guys are really trying to take over the market sha! saw them on a billboard just today.
    Darling Yaki is ‘nunu’ lol

  3. Cleopatra Fingesi

    August 31, 2018 at 5:19 pm

    Radio oo. TV oo. Even our Lagos street!!! Nawa ooo Darling is taking over. Let me go and buy my own too. How much?

  4. Jamila

    August 31, 2018 at 5:22 pm

    Can’t begin to imagine how much they’ve spent on this relaunch. Everywhere I turn there’s darling. Kudos guys

  5. Adaobi

    September 1, 2018 at 6:46 am

    So obvious that the comments above are from the same person… probably a darling staff

    • kay

      September 3, 2018 at 11:25 am

      So sad, Nigerians just cant appreciate something good when they see it. It must have been paid for. what’s with the bad belle?? smh

  6. Smh

    September 1, 2018 at 8:38 am

    We can see the “paid/staff commenters” above. So obvious. Smh.

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