Three Crowns Milk, Nigeria’s leading dairy brand and a flagship product from the stable of FrieslandCampina WAMCO has raised the stakes in its Mum of the Year Campaign for 2018 as it flags off this year’s edition of the competition.
The Senior Brand Manager of Three Crowns milk, Omolara Banjoko disclosed to news men in Lagos that three mums would win the grand prize at this year’s edition, instead of just one mother as was the case hitherto.
The iconic brand has since 2015 celebrated the unique role a mother plays in the family especially by ensuring a healthy nutrition for the family. This is very much in line with the pay-off line, “Healthy Mums, Happy Families” which it has adopted since its re-launch in 2015 and which defines its role to enable mums take extra care of themselves by eating right and keeping fit. This year’s campaign coincides with the 30th anniversary of the leading brand in the Nigerian market.
It would be recalled that Olamide Olaleye emerged the first Three Crowns Mum of the Year winner in 2015, Nkechi Brayila won in 2016 while Oluwakemi Longe was crowned Mum of the Year in 2017. They were all rewarded with an all expense paid vacation to Dubai, United Arab Emirates with specified numbers of their family members by the brand. In addition, they enjoyed brand ambassadorial statuses and one year supply of Three Crowns Milk.
The consistent fidelity of the brand to its promise for the campaign has been applauded by each of the crowned Mums of the Year.
For instance, while reflecting on her trip to Dubai on winning the competition in 2015, Olamide Olaleye expressed her appreciation to Three Crowns and its producer company, FrieslandCampina WAMCO while expressing her passion for the brand with a promise to remain a Three Crowns Milk brand ambassador for her entire life time.
Said she, “I am indeed very delighted to be named the Three Crowns Milk Mum of the Year; I want to thank the company for the opportunity and also my daughter for celebrating me”.
In her own reaction, the winner of the 2016 campaign, Nkechi Brayila thanked the company for the remarkable opportunity bestowed upon her while also promising to judiciously execute all the activities expected of her
In the same vein, the Grand Prize winner for 2017, Oluwakemi Longe expressed her appreciation to FrieslandCampina WAMCO, thanking the company for the remarkable opportunity to participate in and win the 2017 Mum of the Year Competition while also promising to efficiently execute all the activities expected of her as a Three Crowns Milk brand ambassador.
In her words, “I am very excited to be crowned the Three Crowns Milk ‘Mum of the Year’; it all started about a month ago when the competition was brought to my notice. I bought a pack for myself and for some of my friends and asked them to vote for me. I was voted for and here I am now, a winner of the competition. I have never done anything like this in my life. I really want to thank the company for encouraging mums, who are the bedrock of families to stay healthy and fit’’.
Apart from the grand prize winners, other competitors win consolatory prizes like Standing Refrigerators, Washing Machines and Shopping Vouchers. They all have remained appreciative of the brand for the initiative.
Explaining the rationale behind the initiative, Senior Brand Manager, Three Crowns Milk, Omolara Banjoko, stated that the Three Crowns Milk Mum of the Year campaign is the brand’s special way of rewarding mothers who are the key target consumers for their unalloyed support and patronage.
According to Banjoko, “The mothers are as invaluable to Three Crowns Milk as they are to their families. We like them to always keep fit and feel appreciated. The mothers are our primary target as the key decision makers and most times prioritize themselves last in purist of their families’ happiness and wellbeing. Hence, the brand places a very high premium in identifying and celebrating them”.
As she disclosed, participants in the campaign would need to visit the website for details.
Among Nigerian celebrities who have been judges at the competition are Nigerians Dance Queen, Kaffy; Nollywood screen goddess, Chioma Apotha, popular OAP, Matse, Nollywood actresses, Mercy Aigbe-Gentry, Annie Idibia and popular chef, Uzor Orimalade, among others.
Three Crowns the leading low cholesterol milk, has for 30 long years consistently delivered good quality milk and is trusted by families and medical practitioners to help Nigerians stay fit and healthy. The iconic milk brand can be used in your tea, coffee, custard, cereals, fruits and all kinds of dishes that can be prepared with milk.