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Essence collaborates with Nike & LeBron James for “The Strongest” – A Social Campaign uplifting 16 Inspiring Women
Essence Magazine, in celebration of LeBron James‘ 16th Nike shoe release, has kicked off a social campaign tagged “The Strongest“. The aim of the campaign is to uplift 16 inspiring actresses, executives, journalists, athletes, and entertainers— as well as James’ mother, wife, and daughter—who exemplify unwavering strength to the media mogul.
In collaboration with Nike, Essence shot a series of powerfully moving images of these phenomenal ladies to showcase courage, dignity, loyalty, and determination.
Essence Magazine says:
James wants to continuously use his platform to be a voice for not only the women in his life but also women everywhere. “I see you,” he says to Black women, who he believes are the strongest people in the world. “I hear you.”
Meet the women below.
A’ja Wilson, 22-Year-Old American professional basketball player
Bozoma Saint John, Chief Marketing Officer at Endeavor. Previously, she served as Chief Brand Officer at Uber
Brandice Daniel, founding force behind Harlem Fashion Row
Cari Champion, American broadcast journalist and television personality
Chloe Arnold, American tap dancer, Emmy nominated choreographer, actress, director, and producer
Gloria James, LeBron James’ mother
HFRdesigners, designers of the Harlem Fashion Row
Kheris Rogers, 10-Year-Old Bullied For Skin Tone, Started Her Own Fashion Line
Lelanie Foster, Photographer
Lena Waithe, American actress, producer, and screenwriter
Maya Moore, American professional basketball player
Savannah James, American businesswoman and philanthropist. LeBron James’ wife
Serena Williams, American professional tennis player. The Women’s Tennis Association ranked her world No. 1 in singles on eight separate occasions between 2002 and 2017
Simone Biles, American artistic gymnast. Biles is the 2016 Olympic individual all-around, vault and floor gold medalist, and balance-beam bronze medalist
Thasunda Duckett, CEO of the consumer bank at JPMorgan Chase
Zhuri James, LeBron James’ daughter
