BoF is introducing a new special print edition ‘Modern Entrepreneurs’ featuring Serena Williams and Huda Kattan.
Having strong mental conditioning is just as important to the entrepreneurial journey as a good business plan and an excellent management team. This is where our cover star Serena Williams comes in. While she is just at the beginning of building S by Serena, a direct-to-consumer brand that she launched last year, Williams is no stranger to overcoming challenges. Over the course of her record-breaking tennis career, which spans more than two decades and has seen her win 23 grand slam singles titles, Williams has bounced back, again and again, showing the same kind of resilience and tenacity that it takes to successfully build a business from scratch.