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Mike Hunder: 6 Mistakes You May Be Making as an Online Coach in Nigeria



Many coaches work from home, sometimes in some far-flung parts of the country. While this offers a flexible schedule and a view of the beautiful weather outside, only a few people get to know them or talk to them. We’ve solved that problem by moving coaching online.

Even so, many coaches in Nigeria still struggle to make that leap into a successful online coaching business. I will share with you six mistakes new online coaches make that are holding them back from reaching this goal. If you are a new online coach in Nigeria, you are probably making one or all of these mistakes.

Not having a plan

I hate to be the one to tell you this, but many new online coaches confuse a ‘good idea’ with a ‘profitable idea’. They think that all you need is a good idea to become a successful coach online. Not quite. You need a plan to validate your ‘good idea’ so it does not only resonate with you, but catches the attention of your audience as well. It also has to be profitable. By this, you don’t invest time and resources to create a new online course only to find out that nobody will buy from you.

Not having a business website

“You don’t need a website to coach online”, I have heard people say. Unfortunately, many new online coaches believe this. Thus, in place of customized business email addresses, they use Yahoo, Gmail, Outlook – as business email addresses. Big mistake!  Here’s another thing. Not having a website means your audience is not yours – they belong to those public sites. Having your own business website means that your business and unique selling points are established online, and you have control over your learners’ experiences.

Focusing too much on the little stuff

All those details you’re focusing on – they are wasting your valuable time! Oh, I know you have been told to “pay attention to details” but the thing is that running a thriving online business requires that you adapt and move quickly. This means putting together several productions to create a real impact for your learners. If you were to focus on the details of all these, you will be distracted while others are getting ahead. Focus on big-picture tasks instead.

Undervaluing your course

As a new online business, you certainly want to sign on your first set of clients. In the rush to establish yourself online, you may end up undercharging for your course. Big mistake! The problem is that undercharging can actually make it impossible for your new online business to survive.

So before setting the price for your course, first consider the costs of labour and all other resources. Then set the price at what it needs to be for your business to make a worthwhile profit.

Giving away too much while getting very little in return

New coaches often offer something free to build their audience online. The problem is that they are often not building the right list! So they end up with a list of thousands of entrants, but with only very few having interests in the online course they are selling.
The thing is, if you want to use giveaways to build your list, put on your thinking cap early in the process. This means thinking much more about something intangible but useful to your ideal clients (in the mode of your online course). Like free eBook, webinar, recipe, checklist, guide, among others.

Ignoring customer service

If a customer were to walk up to you offline and complain, I guess you’d respond. However, with so many transactions happening online, it’s easy to ignore audience feedbacks on your websites. If the customer decides to take this service failure to social media, it will be awful for your business! Here’s the deal: if a customer makes the effort to contact you via your website, do make the effort to respond as well.

If you would avoid these 6 mistakes, it will enhance your shot at success as a new online coach.
For additional resources, visit my website

Mike Hunder, a former executive in corporate Nigeria turned online business coach, is CEO Mikehunder Productiverhabits – a foremost online coaching skills firm based in Lagos. He helps experienced professionals turn the experience they already have, into a coaching business online. Get this FREE, “How to start a coaching business online at: Email: [email protected] / Website:

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