Events
With an Exciting Launch Party, Here Is How Zagg Redefines Its Energy Drink Experience
Zagg, the new energy malt drink on the block by the Nigerian Breweries, was the star at the electric, high-energy event, tagged ‘The Trilogy’, which was held on November 5th, 2022 at Landmark Beach, Oniru, Victoria Island, Lagos.
The brand treated guests to a zagg-tastic experience, complete with skateboarding, quad bike riding, paintballing, cart racing, wall climbing, immersive VR experiences, and electrifying live performances by Reekado Banks, Alternate Sounds, Shody, Femi Kuti, and Wande Coal.
“Zagg is an experience. It is not merely another addition to our burgeoning portfolio,” said Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries.
“It is a redefinition of culture.”
“With Zagg, we are challenging consumers to be unapologetically multifaceted. Zagg is a fusion of elements. It is bold, dynamic, and non-conforming, and everyone will agree that we have created perfection.”- Elohor said.
Gracing the event were many of Nigeria’s favorite faces and celebrities, including Ex-BBNaija Housemates, Neo and Emmanuel, and buzzing Instagram sensation, Iamitom.
The event was indeed a flavorful mix of personalities, much like the new drink is lauded to be.
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