Rémy Martin honors Obi Iyiegbu as part of its Global Campaign to Celebrate Collective Success

Premium Cognac brand Remy Martin continues its global brand campaign capturing the essence of collaborative efforts and the success it generates, tagged ‘Team Up for Excellence’, the campaign aims to emphasize that behind every individual success is a collective story of collaborators united for excellence.

The launch, which was first held on October 21 in Versailles, France 2019, was graced by celebrities like Jermaine Dupri, Tamra Simmons, Murda Beatz, and Nigeria’s own Chris Ubosi (CEO Megalectric – Beat FM, Classic FM, and his collective) amongst others. The 2021 campaign began with a collaborative campaign with multi-Grammy award-winning musical artist Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac.

“Team Up For Excellence – The Film” highlights the cultural connection between Cognac and American music since 1917 in France and how the two have been synonymous ever since. In bringing the Team Up for Excellence campaign to life locally in Nigeria, Remy Martin explores collaborations with those who have embodied the Remy Martin culture of excellence like Obi Iyiegbu, Chairman Cubana Group; the company behind a chain of hospitality businesses with interests in luxury real estate, Nightlife, restaurants, wine distributorship, and most recently blockchain technology, aside from the fact that he was recently voted the 2021 Man of the Year by Nigerians both at home and in the Diaspora.

Remy Martin is confident that by celebrating remarkable individuals like Obi Iyiegbu, They also do not ignore the essential roles of some extraordinary characters behind these exemplary people who are their collective Team of excellence. The most significant accomplishments and daily victories are achieved thanks to their family, friends, teammates, and peers. As aptly worded by Obi Iyiegbu, aka Obi Cubana himself, “If you require consistency in your workplace, make human connections with people, and the road to success won’t be far from you,” said Obi during an interview he had with BBC Africa.