This year, whatever brand tone you adopt, the most important rule is to ensure that your brand tone is authentic. Trying to fake your voice is...
Circa 2000, my mother was a petty trader in one of the bus stops in our area. I wouldn’t say she owned a shop or kiosk,...
Competition in today’s business has never been this fierce. Therefore, if you fail to consciously and consistently differentiate yourself as an entrepreneur in this competitive times,...
As I encounter various ‘want to be’ or existing business owners and entrepreneurs’. One of the things that worry me is their unstructured, or sometimes uninformed,...
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