Luxury Italian Clothing Brand Ermenegildo Zegna Arrives in Nigeria

Posted on Wednesday, February 10th, 2010 at 11:05 PM

By BellaNaija.com

emzIn June 2009, Ermenegildo Zegna, the 100 year old giant of Italian tailored suit-making announced that they would be expanding and exploring new markets. According to an article published in the New York Times, Gildo Zegna, chief executive of the company said  “What we used to call the emerging markets have emerged…Luxury’s new frontier is Africa
Now the talk is being actualized, Zegna will be opening a store in Nigeria later this year. Making it the first international luxury brand to setup shop in the country.

This year marks the 100th Year Anniversary of Zegna and coincides with Nigeria’s 50th year celebration.
Therefore, it is fitting that 2010 is that the year that the first international luxury fashion brand will launch and open a store in Nigeria.

While the store will not be open until later in the year, Zegna will be introducing the brand to offering the Made to Measure/”Su Misuru” in February 2010. This service is the ultimate in personal tailoring and will be by appointment only from the 26th to 28th of February.

Its quite interesting the number of international brands popping up in Nigeria. From KFC to Mango and now Zegna.
What do you think of this development?

If you are interested in the Made to Measure/”Su Misuru” service, for appointments – 0708 737 1101 and 0807 9212421.

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  • 13 Comments on “Luxury Italian Clothing Brand Ermenegildo Zegna Arrives in Nigeria”

    Comments
    • Jen February 11, 2010 at 4:44 AM

      Interesting development… depending on one’s priorities for this country.

      This nice that global brands are coming in. I wish it were the other way round. JBL or Tiffany Amber in France, Mr. Biggs in Italy, Okunoren Twins in Aussie. Now we’re talking!

      70% of us still live in ‘poverty’ so its only those who have eaten, been housed and clothed that can jubilate.

      Kpom!

    • Dee February 11, 2010 at 10:12 AM

      Well spoken Jen, you just took the words right outta my mouth,it’s not a bad idea that Designers like Zegna have made there way to Nigeria but let’s be real,only the upper class will afford such luxuries..

    • beezy February 11, 2010 at 10:19 AM

      lmao….Kpom indeed!! very well put Jen… u “talked” it as it is….

    • Femi D February 11, 2010 at 3:06 PM

      hmmm…interesting. i think its good that they recognize the business potential that nigeria has. but i hope they’ve done their research. because based on my intuition 1)the price points are quite high for even an upper middle class nigeria 2)the big men who can easily afford this also tend to have big beer bellies which they prefer to enshroud in volumnous agbada robes.
      so this venture to me is a head-scratcher. but it is also possible they have it figured out way more than i do.

    • Terence Sambo February 11, 2010 at 11:06 PM

      great stuff, i cnt wait…. :o]

      http://onenigerianboy.blogspot.com

    • KK February 12, 2010 at 4:54 AM

      Femo, i m with you on that.
      I also assume they have done their home work well but i really can’t see a silver lining there.
      Liking Zegna bespoke suit is very different from buying a Zegna tailored suit.

    • mariaah February 12, 2010 at 3:45 PM

      right…not sure if dis gne work….most of the “the big men” are “big” just as femi said….it might not WERK!!!!!!!

    • Anya February 12, 2010 at 11:51 PM

      What is wrong with all the Nigerian tailors? Why does this company think it’s making a good move opening shop in Nigeria?! because unpatriotic folks have chosen to patronise the onyibo in the name of quality!
      If you’re unhappy with your local tailor, please appeal to Dora Akunyili to ‘REBRAND’ them as well, so they can begin to create improved ‘quality’ pieces for the bigger boys!

    • Jen February 13, 2010 at 4:36 AM

      Pentecostal pastors and the very western bankers!!!

    • Olivia February 13, 2010 at 5:19 AM

      Thanks Jen…took d words outta ma mouth. I want to see Mr Biggs or TFC on Yonge Str Toronto, Tiffany Amber in Holt Renfrew etc….I wish they would fix the energy issue though, cos with electricity, we’d be spitting out millionaires among the youth and I know a lot of people have fantastic ideas for industries back home but no ‘NEPA’ abi na PHCN dem dey call am now.

    • Bola #1 February 14, 2010 at 8:01 AM

      I walked by Zegna today and I can tell it will appeal to a certain market in Nigeria.

      My understanding of global brands moving into a country, is that the host country is perceived to be close to par with a developed country. so i guess it’s a good image for Nigeria.

      Also, the presence of international competion should encourage local tailors to finesse their skills

    • dubaisands February 14, 2010 at 9:34 AM

      why is everything so political, social, ethical etc., etc., variety is the spice of life. Choice is a good thing to have. I for one, if I lived in Naija would not buy any “readymade” garb.. local or international. That is because we have a plethora of tailors and it is fun being creative. There is nothing like having an outifit made to measure for one.

      so if you like Vigna or whatever, buy it, if you like tailors, use them, if you like tiffany amber buy it and let there be peace!!

    • Segun January 14, 2012 at 2:05 PM

      I believe this development has to be well rounded… we need to see the likes of Mudi, Habana Connoisseur(Ade Olodun), David Wej, Ouch etc also in the shores of their country so that we can have balance in trade..so they dont just run off with our capital like mtn and the likes..