In June 2009, Ermenegildo Zegna, the 100 year old giant of Italian tailored suit-making announced that they would be expanding and exploring new markets. According to an article published in the New York Times, Gildo Zegna, chief executive of the company said “What we used to call the emerging markets have emerged…Luxury’s new frontier is Africa”
Now the talk is being actualized, Zegna will be opening a store in Nigeria later this year. Making it the first international luxury brand to setup shop in the country.
This year marks the 100th Year Anniversary of Zegna and coincides with Nigeria’s 50th year celebration.
Therefore, it is fitting that 2010 is that the year that the first international luxury fashion brand will launch and open a store in Nigeria.
While the store will not be open until later in the year, Zegna will be introducing the brand to offering the Made to Measure/”Su Misuru” in February 2010. This service is the ultimate in personal tailoring and will be by appointment only from the 26th to 28th of February.
Its quite interesting the number of international brands popping up in Nigeria. From KFC to Mango and now Zegna.
What do you think of this development?
If you are interested in the Made to Measure/”Su Misuru” service, for appointments – 0708 737 1101 and 0807 9212421.