In Their Mother’s Footsteps: Deola Sagoe’s Daughters – Teni, Aba and Tiwa Sagoe launch fashion label CLAN
Posted on Friday, August 5th, 2011 at 6:28 PMBy Zainab Imichi Alhassan
Nigerian designer Deola Sagoe has some new competition on the fashion scene! Nothing to worry about though as this is competition straight from home - Clan is a new fashion label by sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe. The ethos of the label is “a fresh and irreverent style, for edgy, style-conscious girls and guys who like to stay ahead of the fashion curve“.
According to a press release received today,
The label is targeted at the teenage to thirties demographic, offering dynamic fashion that’s easily accessible, yet savvy and distinct. The current line offers separates from bra-lets, high waisted print shorts and Ankara bustiers to casual lounge dresses and swim wear, as well as wardrobe staples such as chiffon shirts and dainty lace skirts for the free-spirited and young at heart. The foundation for many of the girl’s creations is the Deola Sagoe- DEO jeans range, which is the perfect match to Clan tops and bra-lets. The overall look is super-stylish, an essential resource for what the cool girls and guys are going to be wearing next…
On the 13th of August 2011, Clan will launch with their first fashion show, held at the Deola Sagoe Flagship store in Victoria Island. In keeping with the ideology of collaboration and togetherness the show is being put together by the girls, a committee of friends, and invested in by sponsors who have been charmed by what they have seen of the girl’s talent. Grey Goose and Bacardi, product brands marketed in Nigerian by GDN, are proudly sponsoring the event, so too internationally acclaimed architect Kunle Adeyemi of NLE, who is taking time out of his busy schedule to redesign the space and ambiance of the Deola Sagoe flagship store. Hosting the event is Q Events, a subsidiary of Quintessentially Nigeria, the well known luxury lifestyle management company.
Sneak Peek – Babes in Edenland by Clan
Tags: Aba Sagoe, CLAN, deola sagoe, Teni Sagoe, Tiwa Sagoe
interesting
They are nice, they should market to H&M
http://diaryofsnw.blogspot.com/
nice but i think people need more than crop tops and bikinis in their wardrobe, i wish them the best in all they do
LOL!!
Woww, that’s wowwwwww!!! Absolute genius!
Wow…
Well done ladies , lady in the last picture…gorgeous. lovely body!
Its all about bringing it home with ankara but keeping it as edgy,youthful and as trendy as the mind can concieve it! Its going to be a hit with young fashionsitas.
Towing their mamas footsteps. Really? Kudos
Okayyyyyyyyyyyyyyyyyyyyyyyyyyyy was expecting more after reading the article
Sneek peek is tooooooooo sneek peek
I so agree with you. was expecting a bit more myself :O
@ mary007 ……plllleeeeaaasseee……spare them and BN, stop hating, get to work and come up with something too…let’s see how well you can do and stop criticizing these lil ones who are already leveraging on their mama’s platform on a path to doing well for emselves
Everything is hate. You are hating on me for expecting more na wa
err… they might create a new trend with this bra top thingy … i think :/
Girl power and kudos to you guys
@ laat….. err its already been created lol…love this shoot..!!!!
@sweetie,thats their own preferred line just like der r swimwear lines,couture lines etc.nyways these r just too pretty,fresh and definitely som’n new on d nigerian fashion scene!deola sagoe would be proud!
@anjie yeah its been created. i meant it being a trend for fall
Ermmmmm……not sure if the alcohol (the sponsors) and teenagers idea goes down well with me. Nice tops, but maybe the concepts for older teens (18 and above).
Sorry o, but this bra-top ankara thing is not new, Boxing Kitten already does it exactly like this! Just saying!
Exactly! Copying Boxing Kitten all the way!!!
Again, the model layin w her hand across the other has short arms. Bad pic.
*hiss* next! I was expecting more than these flimsy tops… bellanaija, if you like dont post my comment o hmph!
Beautiful…….. Impressed!
Cool! I would have loved to know how old they were. I am with Mary on this one and BTW no one’s hating. When i saw targeted at teenages to thirties; i got excited…but really, i wouldnt let my 12-16 year old sister or niece wear these out oh! Showing their tummy like this? call me old-fashioned…fine! But this is just a sneek-peak so i expect more. Great to see young girls using their building on their mother’s growth instead of weeisting away! hehehe!
i agree it has been done before but its cute….
all the girls are GORGEOUS!
ermm woooow genious? issorai
@ eloho, I see ur line of thinkin but hve u been to teenage parties recently? They r wearin cropped tops, bum shorts, bra tops…even @ ordinary shoprite I see them parading d most flimsy outfits. I was @ a 10 year bday party last year and d pOor girl was forced to wear 4″ heels by her mum. U could see d pain and discomfort on her face but her mum vehemently refused dat she wear flats. I’m just sayin dat teens hve evolved, this actually is d fashion they hve embraced and for d sagoe girls to venture into this is absolutely genius.
For those expectin more I’m pretty sure a full collection will b on display @ d opening. They wouldn’t wanna give everything away now would they?
I’m hoping theycater to bigger women like me cos I can’t pull off this mid rif tops o
wow, this is really cool, didnt know she had such big gals, hmm, she sure doesnt look it.
https://www.facebook.com/pages/D-Dash-n-Blush-Makeovers/196055100431363
lovely collection, lovely models….though the outfits r a little too revealing for naija.
I tot we wud at least seen a pic of d 3 girls or hav an idea how old dey r. A lil background mayb?? I didn’t know deols S was even married , let alone hav kids. Shez good looking. Who eva directed d shoot was aimless. I cudnt see d styles on d top and d models r too touchy touchy lol. All d same, its alryt I guess.
Ps: bellanaija kindly post my comment 4 once. I’m entittled 2 an opinion.
Most stores already have dis concept na I have like 4 I made wiv ankara from a sample I bought at primark…but its cute for 17-25 nt kids biko. But I like hw dey’re usin deir mums position to start smthin its a good step.I’m sure as dey mature dey’ll come up wiv beta ideas
This is genius girls. this is amazing. i love it. the models are beautiful, the clothing? fabulous. God go make una bigger! and to the ones saying other designers have this style and concept? duhh. obviously. were you expecting a top that can carry coca cola on its sides? anyways, i wish Clan the best. ill love to see you go worldwide.
Not really impressed…
I love! Love, love, LOVE!
Models are on point…love the collections and I concur: Kemiismyrealname you’re on point…
Beautiful ladies.. Looolll @ Sweetie’s comment…they don’t have to cater to your whole wardrobe now.
Anyways, can’t wait to see pictures from the 13th August event.
The only thing i have to say is that the photographer who shot that last pictorial should be whipped, how am i supposed to see the beauty of the bikini when the models lying position only shows off part of her ass, the model should have been placed properly so one could see the beauty of the bikini, as for the collection it’s nice but it’s clear the young ladies still have a long way to go, if they keep it up they will become world class like their mum..i support creativity
you have a good point, but all the way to whipping the photographer?? lol
nice
wow. who are the models?
@coolcat, just becos everybody does it, doesnt mean its right. if ur 14 year old daughter dresses this provocatively, and u hear catcalls or older men being attracted to her, am sure u’d think twice about her dressing.
Fashion/dressing doesnt have to be reavealing to show its beauty. am young, and yep u can call me old fashioned.
Frankly i was expecting something more creative.
k, first of all..i never knew Deola sagoe had such beautiful daughters tho. they’re so pretty! then, yh i think the first pic is bad,, i cant see any design at all just black weave, legs and a red shoe. the shoot is supposed to be about the clothing not the model. Secondly, the designs are ‘nice’ yh, but i don’t see anything “Spectacular”..btw, i think their beauty overshadows that of the clothes cuz when i first went through the pics all i saw was beautiful girls, i dint even notice the outfits..they should work on that.
i’ve seen her daughters before at an event that was about jeans and polos (i think?) and those girls arent her daughters. i think they are just modeling the clothes. or maybe she has more daughters than im aware of
these girls are not professional, they just got in the game recently. stop judging little things. plus, this is a peak of the clothing line, they dont JUST sell bikinis and bralets. they have dresses, jeans. wait for the real thing/come for the fashion show.
its summer. it was a sunny day, should they be wearing trench coats and clan-uggs? you go sagoe girls.
i love this concept
this are not deolas children they are darker this are there friends modelling..dont ge t it twisted
Can I just say that based on what’s shown, 30+ women are definitely NOT part of the target market??? I would think a 30+ year old woman wouldn’t need to be baring her body like that – the swimsuit, sure. But crop tops are NOT OK once you pass a certain age.
the models are pretty, nice photography, the clothes look cool though i’d prob have to starve myself to avoid looking like the michelin tire man in a tank top, i guess it’s for skinny girls. love the purple.
hahahahahah, cant stop laughing sha, like seriously, new designs, ankara top with jeans……….all i see is show casing beautiful ladies with curves and all….anyway nice