Something for the “Chocolate’ Girls! Kelly Rowland is Creating a New Makeup Line

NEW YORK, NEW YORK - MARCH 21: Singer Kelly Rowland attends Claritin and Boys & Girls Clubs of America Host Kelly Rowland Live Performance at PS 64 on March 21, 2016 in New York City.  (Photo by Desiree Navarro/WireImage)

NEW YORK, NEW YORK – MARCH 21: Singer Kelly Rowland attends Claritin and Boys & Girls Clubs of America Host Kelly Rowland Live Performance at PS 64 on March 21, 2016 in New York City. (Photo by Desiree Navarro/WireImage)

Grammy-award winning singer Kelly Rowland informed Essence Magazine at an event by Claritin and the Boys & Girls Clubs of America about her exciting new project to launch a makeup line created specifically for chocolate girls.

She said, “my makeup artist Sheika Daley and I are actually starting a makeup line. We’re making sure we make, well, we’re starting off with lashes and then we’re going to have it grow for all women. But definitely making sure we have our chocolate girls covered. Gotta get the chocolate girls in there! We have to have that, you know. I think Iman has done a beautiful makeup line and I want to do it too!”

The artist has definitely identified the need to increase the supply for women of colour on the makeup counter – which is great! Although, there has been a lot of change so far but one cannot deny that there is still room for improvement by all brands attempting to target the audience with darker skin.

Unfortunately there is no confirmation on  her launch date, or photos of the products so far but we are excited for whats to come.

It’s going to be a good year for Kelly Rowland as the artist is set to release a new album in a couple of months.

Photo Credit: Getty Images

7 Comments on Something for the “Chocolate’ Girls! Kelly Rowland is Creating a New Makeup Line
  • RichyGame March 23, 2016 at 9:53 am

    Yay!!!!

  • keke driver March 23, 2016 at 10:51 am

    Go kelly!!!

  • Blueberry March 23, 2016 at 1:33 pm

    Yes girl. Very wise decision there.

  • Le coco March 23, 2016 at 4:59 pm

    Great job kelly.. but um.. i would have loved if you started with foundations.. i think thats one of the most pressing issues for us chocolate girls.. some of our shades are not readily available … inorder to get my exact shade i buy kryolan, which isnt as accessible as your revlons macs and l’oreals

    • tatafo! March 23, 2016 at 9:07 pm

      Try Black Up, I didn’t get the hype until I tried it. There’s been no looking back for me.

    • Adwoa March 24, 2016 at 2:38 am

      You can also look for Black Opal too.

  • Why so serious March 24, 2016 at 10:59 am

    Or Tony Montana and Morning rose.
    People and negative mojo, We cannot all can’t afford Black up.Black Opal which is great and affordable product,the amount of fake in our Nigeria Market is enough to fix P square,Don jazzy and D banj together.
    We are happy and hyped, because there is hope for Women of color ,We will have more makeup brands and shades to pick from.
    Go kelly

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