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Stars as Paupers – MI, Stella Damasus, Joke Silva, Basketmouth, Kelechi & Zizi depict Life on the Other Side



Basketmouth as a drug addict living on the streets…
Stella Damasus as a homeless single mother…
Joke Silva as a dustbin scavenger…
These striking images form a part of the “Switch A Future” campaign – a campaign created by Interswitch in collaboration with the Freedom Foundation.
Basically, Interswitch gives a portion of their revenues when users use the ATM of another bank (not their home bank).

These images are so striking and soul stirring!
Such a powerful campaign.

Check out the website HERE
Check out the Facebook Fanpage HERE

Switch A Future Nigerian Celebrities Bella Naija0001

My name is Jude, I could have been MI the hip hop mega star, but I never got the chance. this is my life, begging on the streets, washing windows, wasting time chasing cars

Switch A Future Nigerian Celebrities Bella Naija0002

I am Stella, as a child I dreamt of cameras, flashing lights and red carpets. I never got the chance. Instead I'm hungry and weary, begging to feed my child. This is not a movie, this is my life

Switch A Future Nigerian Celebrities Bella Naija0005

If a picture is worth a thousand words I have lost my voice. My name is kelechi, as a child I dreamt I would be an amazing photographer, but I never got the chance. This is me, homeless

I am Bright, as a child I dreamt of being '' the Basketmouth" a man filled with laughter. I never got the chance instead the streets have me filled with drugs

I am Bright, as a child I dreamt of being '' the Basketmouth" a man filled with laughter. I never got the chance instead the streets have me filled with drugs

My name is Joke Silva, but where is my silver lining? As a child I dreamt of fame as an actress, but never got a chance. Sieving through rubbish dumps is how I find my treasure

My name is Joke Silva, but where is my silver lining? As a child I dreamt of fame as an actress, but never got a chance. Sieving through rubbish dumps is how I find my treasure

I am Zizi, as a child I dreamt of being an amazing fashion designer, but I never got the opportunity. This is my reality, you will never see my beautiful clothes

I am Zizi, as a child I dreamt of being an amazing fashion designer, but I never got the opportunity. This is my reality, you will never see my beautiful clothes


  1. Bambmi

    April 15, 2010 at 12:50 am

    whoever the photographer is did an awesome job!Omg

  2. Friend of Zara

    April 15, 2010 at 12:53 am

    brilliant, simple, gritty. artistic. great platform! great cause!

  3. ThePoet

    April 15, 2010 at 1:19 am

    Amazing. I’m so impressed

  4. Funmi

    April 15, 2010 at 1:51 am

    I totally agree. The concept and execution are fantastic. These photographs definitely say more than a thousand words.

  5. jasmine

    April 15, 2010 at 1:55 am

    Wow…. This is a classic. Its Gold. The quality is crisp, the message is clear. The team behind this campaign have done a wonderful job. Very impressive!

  6. Vee

    April 15, 2010 at 2:28 am

    This is very good! i like the idea

  7. MiaJadore

    April 15, 2010 at 3:45 am

    Absolutely Brilliant!!!

  8. Myne Whitman

    April 15, 2010 at 3:46 am

    This is a great campaign! Where is my verve card? GTB here I come.

  9. Yenih

    April 15, 2010 at 3:54 am

    Wow! This is so touching. The message is so clear, it sits deep in my soul.

  10. aaliyah

    April 15, 2010 at 4:13 am

    am speechless…WOW.

  11. Aishaleez

    April 15, 2010 at 6:32 am

    This is amazing……i wish they could do such in Kenya, East Africa where am @… BIG UPS NAIJA!!!

  12. kdxxl

    April 15, 2010 at 7:31 am

    wow, this is fantastic!!! I’m definintely going to be a part of this..

  13. qees

    April 15, 2010 at 8:09 am

    Whoa, you are in Kenya??

  14. bc-george

    April 15, 2010 at 8:39 am

    when u photograph a man in colours,u r only potrayin his clothes wen u do it in monochrome u r potrayin his soul…dis is soul and heart-touching..positive creativity at it’s part of this movement..praaaa

  15. bgal

    April 15, 2010 at 9:09 am

    dis is a job well done, it tells a fantastic story

  16. gb

    April 15, 2010 at 9:47 am

    wow! big ups to interswitch and freedom foundation.impressive

  17. beautiful iris

    April 15, 2010 at 10:42 am

    Wowwwwwwwwwwwwwwww!!!!!!!!!!!!!!i’m blown.

    This should also be a video for “ENOUGH IS ENOUGH NIGERIA”

  18. tee

    April 15, 2010 at 11:03 am

    great stuff! great great stuff. kudos to all involved. IT’S high time we are ALL part of the CHANGE Nigeria every much needs.

  19. cynthia

    April 15, 2010 at 11:12 am

    This is an amazing and totally innovative campaign. Well done to all those involved. It has a very strong, clear message. Kudos!

  20. socks

    April 15, 2010 at 11:30 am

    A very good cause i must say. I hope we see the true dividends.

    For transperency, i think interswitch should tell us how much of our N100 goes into this cause. Because already encouraging me to spend N100 on another ATM machine looks like a lot of profit motive going on there. EIsh!

  21. Charles

    April 15, 2010 at 11:33 am

    This campaign was created by DM2, Uyi Omokaro’s ad agency for interswitch and photography was done by Eleanor Goodey. I know cause they are my friends. Proud of them!! Well done

  22. MAY

    April 15, 2010 at 11:34 am

    God!!!!!! I totally luv this… It’s real & so touching. Am gonna be a part of this for sure!

  23. Charles

    April 15, 2010 at 11:35 am

    This campaign was created by Uyi Omokaro ( Dm2) and photography by Eleanor Goodey for Interswitch.

  24. mama jnr bomboy omoks

    April 15, 2010 at 12:14 pm

    this is the best concept I have ever seen..Welldone to whoever came up with it

  25. Tt

    April 15, 2010 at 1:08 pm

    WOw this is really good, it makes you want to use another banks atm machine to help!

  26. Chic Therapy

    April 15, 2010 at 3:09 pm

    I love the concept and the story behind it.Great photography too!I esp loved Zizi’s part

  27. Oremi

    April 15, 2010 at 5:41 pm

    lol basketmouth is VERY convincing…

  28. bbtop

    April 15, 2010 at 10:40 pm

    if i use my atm at another bank interswitch will donate an unknown amount of the N100 to the NGO. i might as well give my N100 directly to the organization.

  29. Temilayo

    April 15, 2010 at 10:59 pm

    This is probably one of the best concepts i have seen in a long while!!!! kudos!

  30. fesh

    April 16, 2010 at 2:58 am

    amazing concept…well executed, i would totally help switch a future after seeing this

  31. Bola #1

    April 16, 2010 at 4:32 am

    beautiful and heart-wrenching. solid marketing job!

  32. forreallzzzz

    April 16, 2010 at 7:10 am

    How bout you do both?

  33. bibi

    April 16, 2010 at 8:11 am

    love the campaign…im touched nd will def support

  34. adams arikora

    April 16, 2010 at 10:00 am

    really touching and a very good concept…9ice 1

  35. Amanda

    April 16, 2010 at 10:36 am

    Nice Campaign i just joined the Facebook page for this campaign

  36. Kay

    April 16, 2010 at 2:36 pm

    Some really good use of all the creativity running round Nigeria…i’m loving this…n i seriously hope all of us Nigerians embrace the giving culture more, no matter how ‘not so well off’ we think we are…welldone!

  37. KK

    April 16, 2010 at 2:44 pm

    which kind play be that?
    Please stop it 🙂

  38. ngum

    April 16, 2010 at 6:31 pm

    great campaign! hope they achieve their goal.

  39. fre

    April 16, 2010 at 8:38 pm

    teardrops! hope this does not just end up as yet another campaign though. we should be ashamed of such tags and it should give us great embarassment that we will be moved to do something about the situation in our country. its not just the leaders, how about the followers. what have you done for your country???

  40. Oremi

    April 16, 2010 at 11:34 pm

    Stop wetin??! u be basket mouth? No come show ya leg here o! I go break bottle now!

  41. Sugabelly

    April 18, 2010 at 4:36 pm

    finally!! A great advertising campaign using NIGERIAN representatives. We need more of these not useless adverts showing foreigners.

  42. rola

    April 18, 2010 at 4:58 pm

    This is soooooooooo touching. I bet i need to get an interswitch card.
    God bless Interswitch, Freedom foundation, and these celebs who decided to give back this way. God bless Nigeria!

  43. oghale

    April 19, 2010 at 9:06 pm

    wowwwwwwwwwww!nice 1

  44. WaleAdeniji

    April 25, 2010 at 8:20 am

    This is so so good. I must be part of this. I’m joining right away. God bless these celebrities for thinking of giving. One way or the other, we have benefitted from these celebrities even more than those who have all the means to better our lots but instead resort to milking us dry. God bless these people and God bless Nigeria.

  45. Obi Wan Kenobi

    April 27, 2010 at 11:48 am

    wow!! the make-up and photography is brilliant. Absolutely fantastic concept. Go Naija, go Naija

  46. omolade

    April 27, 2010 at 2:36 pm

    this is so so beautiful,would never how celebrities could do this.hope this have been able to touch both the politicians and wealthy people inthe society to give and help more. God knows this will touch so many people both home and abroad, im so proud to be Nigerian

  47. Olawunmzy

    April 29, 2010 at 1:18 pm

    this is really outstanding… great advertising campaign.. brilliant job.. well done & God bless for this

  48. fashun

    May 14, 2010 at 6:06 pm

    very moving and it has inspired me to work harder towards my dreams…

  49. Zara W

    May 14, 2010 at 7:17 pm

    love it .

  50. sarah

    May 19, 2010 at 9:56 pm

    I LOVE!

  51. demie

    June 1, 2010 at 4:41 pm

    though i know all of them my heart still reaches out to the pictures because the truth is dat there are many joke silvas basket mouths and zizis who never got a chance to achieve their dreams when all they needed was a little helping hand and its sad this picture reminds me of the need to do what i can to help the less priviledged kudos to the initiators

  52. tope

    June 6, 2010 at 7:43 am

    I love this, It’s really great to see Nigerians united for a good cause.

  53. chadash

    June 11, 2010 at 2:42 am

    For those who can but do not,may the souls of the departed forgive your negligence
    For those who can and are doing,may the light never go down on your generation
    For those who want to but can not,may your cups be filled beyond measure to do
    And for us who will want to,may we never switch out of being zealous to do and
    May the living never cease to help the living to live while the dead bury the dead

  54. lollynil

    June 15, 2010 at 12:02 pm

    dis is so humane………….really nice. wer is genevieve,rita dominic n d likes i guessi will nt see them

  55. JADE

    July 16, 2010 at 1:12 am


  56. Chizzy

    July 20, 2010 at 7:19 pm

    wonderful concept..i also pray they achieve their objectives…great make-up n photography! naij amuch finally..:-)

  57. meg

    July 27, 2010 at 12:01 pm

    Simply brilliant…You couldn’t done better passing the message!

  58. Ameh

    July 27, 2010 at 3:58 pm

    Am Speechless and Astonished.

  59. Busola

    August 3, 2010 at 5:16 pm

    this is really innovative. You couldn’t have done better passing the message across.

  60. victorther great cause for chsrity

    August 14, 2010 at 11:20 am

    I guess we all need to lend our voices – and our wallets – to this and every other great cause for charity! This is really touching.

  61. Lake

    September 13, 2010 at 9:41 pm

    This is Great, i love everything about this. I wish we the people start working hand in hand to make this country great..rather than waiting for the Government! It takes you and I to make this world better!!! I LOVE MY COUNTRY NIGERIA!!!

  62. amamgbue

    September 30, 2010 at 11:16 am

    i’m speechless,this is what i call creativity.

  63. Alma Glamorous

    December 10, 2010 at 3:14 pm

    dis is sooooo amazing. big up tp nigerian stars

  64. Shaddy

    February 21, 2011 at 3:33 pm

    Soooooooooooo touching…

  65. akin mandela

    June 6, 2011 at 4:38 pm

    i love this.

  66. chi gurl

    August 5, 2011 at 3:45 pm

    inspiring! Awesome! Definitely a good thing!

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