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Another Fab Feat! Genevieve Nnaji is the Face of MUD Cosmetics in Nigeria



The Nigerian beauty industry keeps developing at an impressive rate. The latest entrant into the Nigerian cosmetic market is MUD Cosmetics and they have chosen superstar Nollywood actress, Genevieve Nnaji as the face of the brand in Nigeria.

Make-Up Designory (MUD) is an international make-up company that has been creating genuine make-up products and providing quality education for over the past decade. In the international community, MUD has been the expert choice of make-up professionals, as its renowned make-up schools have produced renowned make-up artists on a global scale. With a huge focus on true quality make-up, MUD promises long lasting wearability, flawless application, and radiantly accurate color.

At the press conference held on the 19th of May 2009, the co-Managing Directors of Bellezza Cosmetics and Spa (the official franchise owners and distributors of MUD in Nigeria), Chinny Onwugbenu and Onyinye Onwugbenu shared that “Bringing Genevieve onto the MUD team was not a difficult decision. A MUD woman represents beauty, grace, elegance, as well as glamour. Genevieve epitomizes all of the above, as her glamour and yet understated style has such enduring appeal to women of all generations.

Genevieve plays more than a role as the Face of MUD. She is part of the MUD family, and will be involved in every aspect of bringing MUD products into the make-up purses of every Nigerian woman”.

This is not her first foray into the beauty industry. She represented international brand Lux as the face of Lux a few years ago. We are also happy with the recent spate of celebrity product endorsements. It shows that companies now value the star power and influence of the entertainment industry.

The MUD brand is all about making every woman look and feel like an icon. Over the next couple of months, we will be turning this dream into reality with so many exciting opportunities which include our infamous make-up seminars and workshops, one-of-a-kind fashion shows, as well as the launch of various MUD studios around Nigeria.

Accomplished Makeup Artist, Bayo Haastrup, Onyinye Onwugbenu (Co-MD, Bellezza Cosmetics & Spa), Face of MUD Cosmetics - Genevieve Nnaji & Chinny Onwugbenu (Co-MD Bellezza)

Accomplished Makeup Artist - Bayo Haastrup, co-MD of Bellezza - Onyinye Onwugbenu, Face of MUD Cosmetics - Genevieve Nnaji, co-MD of Bellezza - Chinny Onwugbenu

Gene with the MUD Cosmetics Team


  1. Ujubaby

    May 20, 2010 at 2:22 pm

    uuuuuuuuuuuuuu, 1st 2 comment!

  2. osomelly

    May 20, 2010 at 2:25 pm

    chai! genny is sooooo pretty! *sigh*

  3. Ujubaby

    May 20, 2010 at 2:31 pm

    Well it’s gud 2 c all these industries coming 2 Nigeria. At most, it will create job opportunities! Genny, u still look awesome!

  4. abby

    May 20, 2010 at 2:48 pm

    Im so happy for her.

  5. vanessa

    May 20, 2010 at 3:11 pm

    me likey.go genny

  6. prisca

    May 20, 2010 at 3:16 pm

    genny no fall o ! that pose is SERIOUS !LOL


    May 20, 2010 at 3:38 pm


  8. Oremi

    May 20, 2010 at 3:39 pm

    Genny is a true star! U know u have acheved true star status when u are referred to by your first name only. She has her act together, u go Genny!

  9. Lara

    May 20, 2010 at 3:41 pm

    So happy for Genny, She is really pretty

  10. Jenny

    May 20, 2010 at 3:45 pm

    I just love her…..keep it up Genny

  11. TOYIN

    May 20, 2010 at 3:52 pm

    Way to go Onwugbenu sisters!!! More grease to ur elbowsss….

  12. Dave

    May 20, 2010 at 4:00 pm


  13. POSH

    May 20, 2010 at 4:06 pm

    Way to go gal… Genny, am so so happy for u!

  14. Dave

    May 20, 2010 at 4:13 pm

    congrats gal.. i so luv u.. God bless ya.

  15. Isadjeni

    May 20, 2010 at 5:31 pm

    Genny always !!! congrats girl !!!

  16. Truth

    May 20, 2010 at 5:33 pm

    Fantastic, her fans can stop beefing others now. So it is no longer LUX beauty soap, it is now MUD bauty

  17. reen

    May 20, 2010 at 6:18 pm

    She’s pretty but I dnt think she totally epitomises their criteria especailly abt being glamorous. She’s just ok but hey everyone has d right to their opinions. I like her though so I wld rather she kept soaring higher sha

  18. amaka

    May 20, 2010 at 7:05 pm

    go genny…………kip representing.

  19. Laba

    May 20, 2010 at 7:19 pm

    The true celebrity look. As in see her outfit. No much effizzy, just plain sweetness.
    Compare her to Nadia at the delta sponsorship event.

  20. Chika*

    May 20, 2010 at 8:04 pm

    Congrats to her!

  21. bgal

    May 20, 2010 at 9:15 pm

    congratsmy genny, proud of u 🙂

  22. Bola #1

    May 20, 2010 at 10:29 pm

    im feeling the cosmetics team.
    i’m not crazy about Genny truth. Elegant, i won’t argue; Glamorous, i’m not so sure.

    anyways, with this brand being introduced into Ng and the upcoming certification of the male-up industry, i’m pumped to see what happens in the coming years.

  23. Bola #1

    May 20, 2010 at 10:29 pm

    pardon me, make-up industry

  24. jennietobbie

    May 21, 2010 at 1:34 am

    Genny……keep doing you. I am your #1 fan. Now LET’S GO THERE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  25. tt

    May 21, 2010 at 1:45 am

    Genevieve! Bless u, always looking simple yet elegant and sophisticated…
    truly less is more.

  26. tt

    May 21, 2010 at 1:46 am

    Nd for some reason the grey just looks so sweet, loving it!

  27. Amaka

    May 21, 2010 at 5:10 am

    Congrats to both Gene and the Onwugbenu sisters..Nnewi is at it AGAIN!

  28. emeka

    May 21, 2010 at 7:18 am

    there must be haters! you cant satisfy everyone in life. But Genny, honestly, you are the best there is, the top of the pack. we love you. Keep doing us proud… Emeka.

  29. Kiki

    May 21, 2010 at 7:47 am

    Big ups to my girls Chinny and Onyinye….

  30. Finian

    May 21, 2010 at 7:53 am

    This is amazing go Genny! Keep redefining the standards

  31. frank

    May 21, 2010 at 8:03 am

    Genny you are the greatest of all times (but you are not Muhammad Ali o!)!!!

  32. francess

    May 21, 2010 at 9:01 am

    genny…keep doing ur thing…u are one nollywood actress ..i call a star…so classic….

  33. Blossom

    May 21, 2010 at 9:03 am

    This is nice-The Onwugbenu girls are an inspiration. Women doing their own thing. Wishing them all the best.

  34. pretty

    May 21, 2010 at 1:30 pm

    can someone please tell me the products she uses to keep her skin looking forever glowing? i am of similar complexion but having serious problems keeping it blemish free ang glowing like her’s. can some one help me please!!!

  35. sexy

    May 21, 2010 at 3:34 pm

    Finally got my hands on some MUD product (after the long wait), and after the first try, I now see why Genny is endorsing MUD….The quality is just first class (that is why I trust American companies and not Chinese fake rubbishh!)

  36. bright

    May 21, 2010 at 3:45 pm

    genny is really trying she is making waves all over the world including here
    abroad…….i will help and advertise the product cos of her…….

  37. Annie Fomenky

    May 21, 2010 at 5:38 pm

    Genny, you are the one!!!

  38. seun

    May 21, 2010 at 5:55 pm

    she get blemishes, but she dey cover am well. if you get correct bronzer you
    go get that glow. these peeps are giving those naija ones a run for their money.
    enough competition.loves it!!
    this brand looks like its going to be the business.will cop some when i get 2 naij.

  39. Vonmiwi

    May 22, 2010 at 8:21 pm

    That’s great and Nigeria keeps showing everyone else how to prosper by creating more and more business opportunities for the people. Got to love it!

  40. D.O.T.M.H.

    May 22, 2010 at 11:22 pm

    ok so seriously, I MUST become something in this life. I must start something. so many opportunities in Nigeria and some people will do as if they will die if they don’t get work in a bank or an oil company. This is how sleek too started with two sisters who invested all they had into making the brand as popular as it is in Nigeria now. Lord, I commit my business ideas into ur hands. The moment I get back to Nigeria, I’m becoming serious! Nigeria WATCH OUT FOR ME!!!

  41. Abbz

    May 23, 2010 at 5:56 am

    aww love her outfit, make up, love love love


    May 23, 2010 at 9:32 am

    im so happy for you! 🙂
    keep doing your thing girl!

    @sexy, LOL! hahahaha

    anyway its not really if she is glamorous or not, basically a lot of women like her and look up to her and she is popular, thats all that really counts.
    but I THINK she IS glamorous. 🙂

  43. bibi

    May 23, 2010 at 3:44 pm

    go genny..luv u babe. her face has come a looooooooooong way. remember when she used to hv loads of acne on her face….

  44. BellaDuchess

    May 24, 2010 at 12:09 pm

    Genny is da buzness!! luv u gal

  45. Ada Menyke

    May 25, 2010 at 10:55 am

    Go genny! do ur thing…

  46. Chika

    May 27, 2010 at 5:28 am

    Chai! See as im face take dey shine! Ewo! Ego di nma oh! LOL

  47. Lady C.

    May 30, 2010 at 7:33 pm

    congrats Genny. u’re too much.

  48. olori

    May 30, 2010 at 10:44 pm

    chinny, were u in lag? edu? men!! u’ve really tried o, more grease to ur elbow.

  49. Femiluv

    June 3, 2010 at 11:53 pm

    Love her!! Congrats girl….keep reppin’ Naija.

  50. bina

    June 25, 2010 at 10:17 am

    This chick is hot!how many brands does she work for n with?

  51. tato

    July 1, 2010 at 10:32 am

    u look good,and ‘am happy for is ur baby?’hope u are taking gud care of her.cheers

  52. ugochi edoronwa

    July 1, 2010 at 3:35 pm

    gud 2 hear dat gene is d face used 4 this beauty pack. wuld do we get this product into our make-up kit? cos l’ve noticed dat wen l use compact powder,am always avin break-out on ma face?watz d cause?

  53. Barbara

    July 6, 2010 at 9:49 am

    This is great for Genevieve, but can we please know where the MUD store in Lagos will/is situated.
    this is about the best news iv heard all year.

    MUD in Nigeria, yipeee!

  54. Tunde

    July 15, 2010 at 1:44 am

    She looks ordinary.Go to any backyard in Nigeria 8 out of 10 girls are way better looking.

    • partyrider

      December 7, 2010 at 9:08 pm

      hi hater

  55. AMANDA

    March 30, 2011 at 12:00 pm

    Genevieve is d ish and i am hapi dat she is d brand face for a glam company like MUD dat is reppin women. big ups to nnaji. she truli is a diva and an icon.

  56. ify

    November 8, 2011 at 9:25 pm

    Well done genny

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