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BN Exclusive: “Innovative & Fierce” – Genevieve Nnaji for MUD Cosmetics Nigeria



It just keeps getting better! A few months ago, broke the news that Genevieve Nnaji had been chosen as the face of MakeUp Designory – MUD Cosmetics in Nigeria. Now, we are excited to bring you exclusive photos and video from the MUD Cosmetics campaign featuring Gene. Genevieve flew out to Los Angeles with the MUD Nigeria team for the advertising campaign photoshoot. The plan was to capture images that would represent the essence of the MUD Nigeria Campaign – fresh and innovative! The shoot was styled by celebrity stylist, Mr. Bradshaw and shot by renowned photographer, Deverill Weekes who has shot images featuring Beyonce and other superstars.

According to co-Managing Directors of Bellezza Cosmetics and Spa (the official franchise owners and distributors of MUD in Nigeria), Chinny Onwugbenu and Onyinye Onwugbenu “It was a collaborative effort between ourselves and our parent company in LA to pull off the shoot. From coming up with the concepts to actual execution of the shots, it was a great experience, and a lot of fun for all involved! And Genny is such a trooper. She allowed herself to be totally covered up in real mud for so many hours, but still managed to take amazing shots and looked fierce while doing it.”

We love the glam shot of Gene in the colourful dress with the statement necklace (made up of MUD eyeshadow pots!), however. there is an earthy quality of the final photo of her covered in MUD. It really lets her natural beauty glow which is what MUD is all about.

You can also visit the official MUD Blog to read more about the collaboration and see another shot from the campaign – CLICK.

MUD will be rolling out a number of exciting products, promotional and training events in Nigeria over the next few months. Stay tuned to BN for more exclusive information and photos.
Visit for all MUD related news and events.

Exclusive – Official Behind the Scenes Video for Genevieve Nnaji’s MUD Cosmetics Campaign Shoot


  1. lola

    July 26, 2010 at 12:05 pm


  2. jojokins

    July 26, 2010 at 12:05 pm

    niceeeee…i like, thumbs up genevieve

  3. abby

    July 26, 2010 at 12:44 pm

    Gene looks fabulous! Wishing MUD Naija a very successful campaign.

  4. mariaah

    July 26, 2010 at 12:44 pm

    hotness!!!woop woooff!!!
    This goes a long way to prove african women are hot!!!

  5. erica

    July 26, 2010 at 12:50 pm

    wow…..she looks amazing, fierce….they did a grt job

  6. Gladys

    July 26, 2010 at 1:08 pm

    Thumbs up Gene!!!!

  7. Happy Umoh

    July 26, 2010 at 1:12 pm

    U re looking fabulous gurlfriend!

  8. soon to be married

    July 26, 2010 at 1:21 pm

    Why e wan resemble dead body na? I love the make up and attitude but the cement business or plaster looks kainda scary. But Gene is amazing

    • Hottu Babe

      September 22, 2010 at 10:13 am

      The cement thing I think is to represent MUD, you know as in Mud like clay?

      Anyhoo, Genevieve looks GREAT! I am so happy. And my favorite part of the video was when she smiled, and the end when she gave that Face with all her tooth.

      I mean, yeah I know she’s modeling and has to look all fierce, but I Love her smile! Go Gene.

  9. omogekofo

    July 26, 2010 at 1:34 pm

    tweet…….but d 1st pix look messy

  10. bgal

    July 26, 2010 at 1:43 pm


  11. bgal

    July 26, 2010 at 2:28 pm

    hotttttttttttttttttttttt, geneeeeeeeeeeee hottttttttttttttt

  12. Ellelohor

    July 26, 2010 at 2:43 pm

    astounding!!! I like

  13. chichi

    July 26, 2010 at 2:59 pm

    Beautiful Woman! Black Beauty!!!!!!!!!! Go- Jennnyy xxx

  14. chica

    July 26, 2010 at 3:16 pm

    weird. they flew all the way abroad to shoot pictures that look mediocre…. oh well! yay! go genny!

  15. dontbother

    July 26, 2010 at 3:22 pm

    ewwwwwwwwwwwwwwwww..i mean, we didnt have to go literal, did we?

  16. Ronnie

    July 26, 2010 at 3:34 pm

    Hot & Classy….Love it!Gene looks amazing!

  17. MiaJadore

    July 26, 2010 at 3:35 pm


  18. glory edozien

    July 26, 2010 at 3:38 pm

    These pictures are fierce!!!!!!…WAWAWIWA!

  19. olawunmi...

    July 26, 2010 at 4:10 pm

    lace front wig toh behd… its nt bad but lyk dontbother sed, they didnt have 2 go literal, very unimaginative, anyway sha, nyc finished product….

  20. Ujubaby

    July 26, 2010 at 4:19 pm


  21. Pat Pat

    July 26, 2010 at 4:21 pm

    This is like Ahava which is so hard to find except u travel to Israel.
    I just hope its deadsea as well, cos its the best. Go Genni, we luv u.

  22. udoka

    July 26, 2010 at 4:42 pm

    Isn’t she lovely,,,,,I love u Genny u are a beauty!

  23. bibi

    July 26, 2010 at 5:45 pm

    go ahead gurl….luv ya

  24. Fatima

    July 26, 2010 at 6:24 pm

    The last look is my favorite she looks too pretty. The second look she looks almost asleep. Great job Geni.

  25. Doll

    July 26, 2010 at 6:38 pm


  26. Chika*

    July 26, 2010 at 6:42 pm

    I love the last picture.


    July 26, 2010 at 9:18 pm

    I love the last picture, its my favorite.

  28. Mary007

    July 26, 2010 at 9:27 pm

    Wao!!!! Lovely absolutely fab!!! Classy and what more can I say

  29. ayado

    July 26, 2010 at 10:40 pm

    Fieeeeeeeeerce!But wait o why this lady never sport real african hair style?

  30. jennifer

    July 26, 2010 at 10:40 pm

    the look is fierce, true! but dont think she pulls it of. She has no facial expressions, tensed nose as usual. am sorry but it aint hot to me. And didnt they see her nails, in d first pic on d front page, it looks disgusting ! the thumb too… anyhoos best wishes !

  31. Lagos Boy

    July 26, 2010 at 11:51 pm

    I love white women and hispanic woman, But dammmmm**nnn she can really really get it.. SHe is HOTTTTTT….

    Where can i find HOT Naija girls like this???

  32. ij

    July 27, 2010 at 12:24 am

    Genny is beautiful but truth be told the first 2 pics were just too messy,
    her hair in the first pic needed like 2 cartons of aphogee oil moisturizing
    sheen, cute makeup though it just didnt work with the mud theme at all
    especially on her face .
    Maybe her striking a sultry pose in the mud would have been better not that
    calamine lotion scene there in the 2nd pic .
    ehen, having said that , she looked very stunning in the 3rd pic

  33. London Bigz Gal

    July 27, 2010 at 12:36 am

    This shoot looks sooo hawt i luv it and Genevieve was perfect as the face of MUD!

  34. Omada

    July 27, 2010 at 12:37 am

    looooooooooooove the last picture! she looks beautiful!!!

  35. Chamcham

    July 27, 2010 at 1:56 am

    very nice!!! this genny is just to hoit!! I totally love the concept. the person that said the pic is too messy lacks imagination.

  36. Miz B

    July 27, 2010 at 2:24 am

    @Lagos Boy … In your dreams! (ptcheeew!) Genny, we ALWAYS knew you were The Diva! Work it, work it! You go, girl.

  37. Toyin

    July 27, 2010 at 5:06 am

    Genny is simply gorgeous!

  38. adenike

    July 27, 2010 at 8:13 am

    This chick is beautiful for real…..
    *I’m sorry the first picture isn’t it at all;they should have oiled the weave,looks pretty dry and tangled*

  39. Ms. Jayee

    July 27, 2010 at 8:23 am

    oh! my Genevieve….

  40. Temitope Oluleye

    July 27, 2010 at 9:08 am

    Captivating shots! Nice work Genevieve! More grease to your elbow.

  41. imma

    July 27, 2010 at 10:24 am

    my are what you are………..beautifulllllllllllllllllllllllllllllllllll

  42. imma

    July 27, 2010 at 10:27 am

    c her chin.i bet jennifer aniston will kill to have dat chin.

  43. ruby

    July 27, 2010 at 11:07 am

    Genevieve just seems to evolve in another beauty dimension everyday.Kudos to tethe mud teamteam

  44. ayowande

    July 27, 2010 at 11:18 am

    hope they didnt spoil that lovely weave..heheh!

  45. Mary007

    July 27, 2010 at 12:50 pm

    My people how person nose take de tense? na wa! Jennifer I hail


    July 27, 2010 at 1:03 pm

    you fit in everything, and your beauty always shine every minute. even in all this, you still very beautiful. love u but God loves you most.


    July 27, 2010 at 1:06 pm


  48. Grazia

    July 27, 2010 at 1:08 pm

    The last pics is da bomb! she looks so fab!

  49. Cynthia

    July 27, 2010 at 2:30 pm

    This girl is really beautiful! What an African queen indeed!

  50. BB

    July 27, 2010 at 4:33 pm

    Wow, isn’t she lovely

  51. jaypemps

    July 27, 2010 at 4:54 pm

    cant belive this is the same genevieve who’s face was a pimples’ bus stop a few years back. she looks really good.

  52. Jade

    July 27, 2010 at 5:23 pm

    wow wow wow go deh Genny, luv you!!!

  53. ugo

    July 27, 2010 at 6:54 pm

    it’s a confusing marketting strategy. i don’t know much about them (MakeUp Designory)., but I’ve been to their website and they seem to be just a normal makeup line. now having Genny all covered in mud can lead people to believe it’s some dead sea mineral or mud-of-some-sort product. i mean, that MUD happens to be their acronym, doesn’t mean they literally have to use mud… or does it?

  54. Amina

    July 28, 2010 at 2:13 pm

    fab girl….ur my best

  55. Immaculette

    July 30, 2010 at 11:10 am

    she’s called ‘pimples free’ now.

  56. oby ngige

    July 30, 2010 at 8:06 pm

    Gene you’re beautiful. Love the last pic so much but the first and second is not fine all looks like someone from the grave yard

  57. tisa

    July 31, 2010 at 5:38 pm

    nice one

  58. Dave

    July 31, 2010 at 6:45 pm

    dis gurl Genny is sos os so so hooooooooooooottt.. i luv everyfin in dis ad.. wow! shes so beautiful.. wow..

  59. pam

    July 31, 2010 at 11:36 pm

    love the eyeshadow necklace in the last pic

  60. Chika Opara

    August 1, 2010 at 8:53 pm

    Go girl, you are the bomb. beautiful pics from the 1st to the last. keep the good work girl, the sky is ur limit.

  61. SupaGyal

    August 1, 2010 at 8:57 pm

    Picture 1 and 2 = Nonesense! C what they did to my Genny. kmt.

  62. anastasia james

    August 3, 2010 at 5:50 pm


  63. andie han

    August 3, 2010 at 6:10 pm

    her black is beautiful very nice

  64. sexi mom

    August 4, 2010 at 4:34 am

    people should stop exposing their ignorance. If you don’t understand then don’t comment.
    look at her face and see how perfect it is and if u’re exposed u will get at
    what they are portraying which is that no matter how u look mud products does wonders.
    even when bathed in mud.

  65. Omada

    August 4, 2010 at 11:48 pm

    thank you o, sexi mom, some people sef…

  66. uju

    August 19, 2010 at 12:29 pm

    I jst love jenny, she is jst too much

  67. moyo

    August 30, 2010 at 11:59 am


  68. purple

    September 2, 2010 at 8:41 am

    MUD pickd d rite celeb,no pictures,nice!!! Mkup colors all soo beautiful

  69. karen

    September 12, 2010 at 11:31 am

    itz a faboulos thing that naija continues to put africa in tha limestone…4 creativity,exposure n then some…n Gene u rock..4eva naija

  70. Debs

    September 18, 2010 at 8:28 pm

    Cuuute!!! baby gal. Go Genie

  71. joy

    October 5, 2010 at 10:27 pm

    she is stunning. i like dis

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