Connect with us


Guinness Pioneers New Interactive Football & Entertainment Platform for Mobile Phones



This week Guinness Foreign Extra Stout, the leading dark beer in Nigeria, announced that it had launched a new innovation for mobile phone users across Nigeria called the Guinness VIP program. Tapping into the digital revolution and a market of over 80 million unique mobile phone users, Guinness VIP is Nigeria’s first fully mobile phone-based community of beer drinkers. Guinness VIP is fully accessible from any WAP-enabled mobile phone and provides the user with access to the latest football news, infotainment, chat forums, football trivia, instant messaging and much, much more.

Guinness who are also both the broadcast sponsor of the Barclays English Premier League and the Nigerian Super-Eagles have combined all of these elements to provide football lovers with a really unique opportunity to get the inside track on all the latest news of teams, players and clubs as well as the opportunity to win exclusive prizes and competitions. One of the new features of the GVIP community platform is to allow free membership access, save standard network internet data charges and allow friends and fans communicate with one another for free via the GVIP messenger as long as both are on the platform. This will also allow members to chat and debate about everything that’s going on in the world of football and give their opinion to other GVIP members as well as the opportunity to chat to players.

To join consumers, simply SMS the word YES, followed by the individual’s date of birth (Yes, dd/mm/yy) to 1759. Activation text costs N10, and thereafter the service is free. Alternatively, go to http// and follow the prompts to register on WAP-enabled phones

Ruairi Twomey, Marketing & Innovation Director, Guinness Nigeria Plc, commented, “ This is a real marketing departure in Nigeria and is yet another example of how our approach to marketing across the country is rapidly changing so we can better reward our drinkers in ways we wouldn’t even have conceived of not so long ago. Guinness has always ensured that drinkers get more from our beer than any other and the GVIP program continues that tradition. ”

“The Guinness brand has a really strong reputation in Nigeria for ground-breaking, innovative marketing and this definitely brings us back into that realm. Nigerians haven’t seen anything yet. This is Guinness doing what it does best – rewarding Guinness drinkers using cutting-edge technology ” said Guinness Marketing Manager, Adenike Adebola.

Guinness VIP launched on November 24th 2010 and this application will work on all WAP-enabled phones and Guinness have ensured that those with non WAP-enabled phones do not miss out – Guinness is providing an SMS-based version of the service for these phones.

Guinness VIP is described by the company as “the new cool in football” and brings a total football experience to Guinness drinkers in an exciting and engaging way directly from the convenience of their mobile phone.

Check out the site – http//
Sponsored Content


  1. sweetie

    January 10, 2011 at 6:53 pm

    This all very fabulous but please where are wedding pictures bella? 2010 was a year of weddings in naija, and please i expect to see pictures soon, ahn ahn haba!

  2. asoto

    January 10, 2011 at 8:22 pm

    i like the fact that guinness is embracing mobile marketing, which is obviously the future as smartphones and high speed wireless networks and apps continue to grow strongly. I would say the brand is spending their marketing dollars smartly.

    my only critique is using BN (*a gist column where pple expect wedding pics*) to publicise this online. Hmnn.. i shud do a post campaign writeup about this on my blog and perhaps create a blog for such news.


    January 11, 2011 at 12:42 am

    Okay, as long as it creates jobs for Nigerians,am in !!!

  4. kenny

    January 11, 2011 at 11:39 am

    passion 4 football

  5. fagorite aderemi

    January 19, 2011 at 2:04 pm

    Aderemi as long as it creates jobs for nigeria,am in football

  6. Olanrewaju ganiyu

    February 2, 2011 at 9:47 am

    I think i will received every updateing fooltball

  7. Taiwo oladipo obasa

    February 17, 2011 at 4:06 pm

    I like as it creates job for Man

  8. BUCHI

    April 8, 2011 at 2:13 pm

    Hope &pray to win aticket

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa

Star Features