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Wana Sambo Presents ‘Sidewalks are Runways’ Cruise Collection ’10 Lookbook

Ijeoma Balogun

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I can’t stop gushing about all the new talent finding their way into the Nigerian Fashion Industry and niching out a market for themselves.

Wana Sambo is the new kid on the block. She’s been in the background for quite a while as an underground fashion designer, and now she has finally come out with a collection- “Sidewalks are Runways”

Wana Sambo is a label for young fashionistas who dare to be different. The designs are purely African with an urban conspiracy. The label’s eccentricity leaves no room for jumping on the bandwagon of today’s style. Coco Chanel says: in order to be irreplaceable, be different. Wana Sambo says: never try to understand a design, simply appreciate it. Her vociferous designs leave her pristine.”- Wana Sambo

Wana’s bold personality as a designer carries the brand, which comes off as fresh, innovative, different, embracing of sub-cultures and non-conformist which in the mix of an Industry in which most designers tilt towards structure, refinement, simplicity and femininity, is something we ought to look forward to.  The debut collection- ‘Sidewalks are Runways’ is embracing of all these elements we attribute to the brand and vividly articulates the brand’s personality.

As much as I am absolutely loving the talent we have out there, and what they consistently put forward, having that bit of variety makes it all the merrier. Every designer with their fashion forward followers. What Wana Sambo presents is diversity to what I would like to describe as a dynamic Nigerian Fashion Industry.

Wana Sambo talks to BN about her first collection and the idea behind the lookbook.

Wana Sambo on ‘Sidewalks are Runways:

The inspiration for the Wana Sambo ‘Sidewalks are Runways’ Cruise Collection ’10 was drawn from the streets. On the sidewalks, you see every form of creativity, style and persona expressed through people’s dressing. This collection can be taken straight from the lookbook into a woman’s closet because it has a piece for every occasion. Work, play, boat cruise, chilling-at-friend’s, out to dinner, or just hanging out. I wanted to show the versatility of a collection with it still telling a story. The relaxed yet sharp/smart silhouettes used in this collection would work very well for a lot of women and their various body types, making these women daring and captivating.

On what inspired the collection:

The 70’s/80’s inspired most of this collection. I focused on reinventing classics, in cool, lucid, and twisted ways, at the same time, ensuring the pieces are all urban-cool. The ra-ra skirts, the blazers, the shorts, the loose fitting blousons, shoulder-pads, which make the woman’s shoulder broader, are all statements of power dressing; what you see on the street daily. The Skirts are demure while the dresses’ cuts and shapes are subtly cut to fit.

About the lookbook:

In the lookbook, the shoot describes the unspoken rivalry between humans, the quest for achieving more wealth, success or fame than another, which leaves us constantly on our toes or just headstrong against one another. Here, it’s the case of two friends who constantly want to be ahead of each other without realizing they end up doing the same things, but expressing them differently.
‘Sidewalks are Runways‘ blends school-girl sweetness with an edgy street-chic sophistication.

View ‘Sidewalks are RunwaysExclusively on BellaNaija.com

Designer: Wana Sambo

Follow @thewanasambo on Twitter

Credits: Photography: Flagship Life & Peter Bello |Stylist: Terence Sambo | Models: Medey & Emem |

50 Comments

  1. 'Kayode Adegbola

    January 11, 2011 at 2:20 pm

    great collection + beautiful models. No mention of the photographer? tut tut!

  2. NAIM

    January 11, 2011 at 2:26 pm

    nice…ill totally wear most of her pieces

  3. Teejay

    January 11, 2011 at 2:33 pm

    1st to comment,yipee. Me feeling only the catsuits and the pink long mono strap dress,2nd to the last.

  4. sandra

    January 11, 2011 at 2:36 pm

    Was Wana this same person dat do all the modeling cos the model look alike

  5. jbk

    January 11, 2011 at 2:41 pm

    Inspiring!

  6. choco

    January 11, 2011 at 2:44 pm

    duh!these clothes r so boring!anyway there is room 4 improvement.

    • mbabazi

      January 12, 2011 at 1:17 pm

      im not feeling many of the itsy shortsy things.those work seems to dim in comparison to her usual work.

  7. Miss A.T.L.

    January 11, 2011 at 2:47 pm

    Not bad. I’d wear the dresses and blazer. I’m not really enthusiastic about the shorts and tops.

  8. fokasibe

    January 11, 2011 at 2:49 pm

    Can’t wait for the comments….

  9. lola

    January 11, 2011 at 2:50 pm

    *SMH* the models are not it at all. And I’m so not feeling the clothes……..

  10. uc

    January 11, 2011 at 3:03 pm

    nice collection

  11. notsosubtle

    January 11, 2011 at 3:46 pm

    likey! NOT!!

  12. MC

    January 11, 2011 at 3:46 pm

    Not feeling the clothes at all 🙁

  13. olamide

    January 11, 2011 at 3:48 pm

    I am sorry , we love to support nigerian designers but this is a big mess.These pictures will never make it to vogue magazine . what is up with the models hair. Please improve this collection. nothing like JBL

  14. sweetness

    January 11, 2011 at 4:08 pm

    d collection isnt fantastic,d designer needs to pay attention to detail,nd y did d models wear only one make up look and a pair of shoes each,all thru d shoot?i mean doesnt she have friends or family dt can lend her stuff for d shoot? n really ds clothes cant be worn straight from d lookbook,one ll look very mad..i do love d monostrap maxi dress tho, n one or two other pieces…i guess she ll improve,much love.

  15. Mee

    January 11, 2011 at 4:15 pm

    i like it! CRAZZZZZZZZZZZZYYYYY!!

  16. ori

    January 11, 2011 at 4:33 pm

    The desigs are ok but what’s up with the models? This wasn’t a professional photo shoot. I guess u took the ‘sidewalks are runways’ bit literally

  17. Lafunky

    January 11, 2011 at 4:46 pm

    the clothes are too sexualised. Why are African designers copying Western culture? What happens to modesty? If we as adults are designing/wearing such clothes as above, imagine what our children will be wearing.

    • Ready

      January 12, 2011 at 2:37 am

      Thank you my sister….I’m literally sitting here wondering if I’m just an old maid…the length of these items are too short. Bold should not mean slutty and big hair does not equate editorial; everyone knows if you have that much leg showing, boobies and other body parts shouldn’t show as much.
      If the photoshoot was classier gan, I for gree but with the one look for both models, how na?

  18. damsbabs

    January 11, 2011 at 4:48 pm

    pls pls dis is not innovative at all…wana sambo is d sister to terrence sambo d fashion editior for fab mag….am not even impressd with dis at alll…d photography is so wack..looks lyk dey shoot it wit a nokia fone…after all d noice and hype on twitter comeon…..am still shocked at dis mess….

  19. choco

    January 11, 2011 at 5:07 pm

    most of d models are holding thier waist.jhonny jst come.lol

  20. Teebaby

    January 11, 2011 at 5:08 pm

    there is room for improvement..but at least she has taken the first step!Keep improving

  21. livvy

    January 11, 2011 at 5:28 pm

    The models totally ruined the clothes for me…Gosh..the least the photographer should have done was photoshop their so not flawless legs. I think the designs are nice, the models just didn’t bring out the beauty of the clothes

  22. Brooke-Baby

    January 11, 2011 at 5:43 pm

    Fresh! Exciting! She took a risk, love it or hate! And I love. Go Wanana! 😉

  23. BC

    January 11, 2011 at 5:44 pm

    The “models” look like caricatures. And who is going to wear these clothes anyway?

  24. D.O.T.M.H

    January 11, 2011 at 6:39 pm

    It prolly has something to do with the location, background, photography and models but the clothes don’t look as good as I know they can

  25. A

    January 11, 2011 at 7:54 pm

    For some reason,I expected a lot more. The phoyography/location are poor. The clothes are…well-mediocre. But hey,at least they’re affordable. Thats something to smile about,right? 😀

  26. A

    January 11, 2011 at 7:57 pm

    *photography

  27. jonzing world

    January 11, 2011 at 10:15 pm

    and this babe can make noise on twitter. with all your friends in moddelling industry. you couldnt just pay one ok two.This is a big mess babe.Please dont put such on bellanaija again biko.No place for mediocre designs here lmao…

  28. busola

    January 11, 2011 at 10:30 pm

    erhmmm…most of the outfits are boring…

  29. ami

    January 11, 2011 at 11:48 pm

    Why were the models obsessed with giving the same pose ???? one bad pose is enough, duplicating it is just bad

  30. Julze

    January 12, 2011 at 12:09 am

    hmmmm,abeg i think these clothes are really nice! And the prices are rather cheap according to http://www.onenigerianboy.com. did you expect her to spend millions on taking pix? abeg, talk talk people, this collection is nice. if not e for reach bella naija at all??

  31. Julze

    January 12, 2011 at 12:11 am

    Looking foward to the next collection oh jare!! wana sambo, U try!

  32. realist

    January 12, 2011 at 12:33 am

    dnt like the models,dont like the clothes

  33. Timma

    January 12, 2011 at 1:04 am

    Am really not feeling the designs at all! And they are certainly not your easy to wear kind of clothes,imagine wearing this on the streets of Lagos exactly as they are photographed, Phew! Well, she needs to improve, we have seen better designs.

  34. eva

    January 12, 2011 at 1:57 am

    d darker model has weird feet or is it d shoes???

  35. ty mosh

    January 12, 2011 at 2:33 am

    All you haters should give the designer some much deserved break! She’s got a streak of creativity in her. She’ll definitely improve in subsequent collections. That said, I think the clothes are pretty and wearable. I can go for most, if not all of them…

  36. Fatima

    January 12, 2011 at 8:14 am

    It is obvious that most of these designers have chosen this profession as a way to avoid growing up and getting jobs. What is this? If posters want to call someone a hater go ahead but you are not helping this girl become a better designer.First off invest in real models who know how to pose it goes a long way in selling the clothes. There is a reason why models make a lot of money on the other side of the world they are necessary to really display the fashion. The finishing work looks like something I did in my sewing class in secondary school. Yes nothing is truly new with fashion, but every good line has something that stands out, unfortunately this one doesn’t. I have no doubt that this girl can go back to the drawing board and bring out something way better. I just think that trying to make a name for yourself in an overcrowded market of designers, one would show better designs to the public with their first appearance. I wish her luck.

  37. adeola

    January 12, 2011 at 8:24 am

    There is sumfin wrong abt d bumshort and top,It luks too scruffy.look 6 is horrible as well,but I lyke d oda outfits especially ur jackets.ur models should try and wear better heels and tak gud postures dat would bring out d beauty of d outfits.wana sambo, u can do better,I trust u.

  38. tosin

    January 12, 2011 at 8:52 am

    GO WANA!! GO WANA!! GO WANA!!! I went to school with this babe!! this designs are fresh man!! i like that she does things differently. if i know her well, she’s dying with laughter at the comments. she likes controversy but i hope this one is what she can handle. All these harsh commenters can like to chill, pls bring out your own collection lets see!
    Wana Sambo is fresh!! like h&m or zara!! i know she’s going places cos shes not even trying to hard! i love the concept. the models arent that professional but Wana Sambo gets a huge thumbs up for even putting this out here!! SHE WILL GROW!! WATCH THIS SPACE!! I Know this girl!!

  39. unspokenrythm..

    January 12, 2011 at 12:17 pm

    Firstly Wana…Good Job!
    My High Pionts: the Play of colors..I just loved the way you played with the colours..and that blue rocked and the other colors were quite adventurous!
    Low point: The shorts…which all have a balloony effects have this “not properly finished looked”!
    p.s: there’s nothing wrong with the hair…and just for a min..I think the photographer should be a bit more creative with the setting..Chikina
    Honest Score: 6.5/10..Wish you success in all u do + expecting more

  40. Me

    January 12, 2011 at 12:42 pm

    nothing to write home about…period

  41. Blossom

    January 12, 2011 at 1:26 pm

    Could they find no better location for their shoot? smh

  42. kreamy

    January 12, 2011 at 6:06 pm

    Seriously!!! U guys shld chill out. D collection aint dat great though but I think we shld try n encourage her n nt – abt d clothes. Tanks.

  43. TK&W

    January 12, 2011 at 10:11 pm

    But really…..haters should wake up and smell the coffee,this is suppose to be a sample collection to prepare you for what is yet to come,not that yall came out to buy these pieces…..you sit back and judge someone who has at least made an effort,im sure you all would still eat your words…..sit back and expect what is yet to come.

    By the way…..
    Good job wanna,you don try,its your first collection…..hardly do first collections make it to Bella Naija…..THUMBS UP!!

  44. THE AMAKA

    January 13, 2011 at 11:12 am

    sorta tacky…

  45. Loud Mouth Critique

    January 13, 2011 at 2:15 pm

    Well done to Wana Sambo for attempting the art of designing and I like the use of colours. That said, designing is not just a hobby, it is a passion that creates either a beautiful art or collection. Sorry to say but this lacks PASSION (my opinion…. bite me if u don’t agree)
    Firstly, I beg to differ with Bella’s reasoning, by the comments received, looks like you are one of the very few gushing about the collection, this definitely cannot be taken straight into anyone’s closet and definitely not a piece for every occasion… I will not be caught wearing any of this to work (some of us do like to be taken seriously). I am not a designer but I love fashion and appreciate good clothing’s and this just doesn’t do it for me (totally in agreement with a lot of peeps that have commented).
    Secondly, what’s up with the models, their hair and their legs? This is simply Photo-shoot gone wrong. If you have a stylist, sack that person immediately and if you put this together urself then u seriously need to rethink your technique. If you don’t have Photoshop then use some glossy tights, gal, they cant be that expensive! You also can either invest in some cheap but nice shoes or borrow them… even Primark will not be caught stocking those shoes worn…horrendous!!!
    Pls note: No matter how cheap or affordable the collection is, presentation is an I important tool!
    If this is just a preview, darling I honest dread what is to come as ur show pieces should be ur best and signature pieces… and this are so not that. On the plus side, I have to agree with some of the comment that if you do go back to the board, you might be able to produce some okay pieces with a few twitching.

    I think people should learn and happily to take criticism, as it does not only come with the territory but also helps u redefine what ever it is u are getting into, improve it or just rate it, and definitely understand the market out there cos we are a part of the market (like it or not).

    Now to all those that will have a dig at what I have written I say GET A LIFE! I am not trying to slate the gal or her effort but just stating some home truths. If people want to be taken seriously then you need to appreciate peoples comments n take them on board! Fashion/designing is not just about having the means to create something and the connection to put it out there, it really about the words … fashion and designing. You need to understand fashion and the art of designing. You need creativity and some sort of PANACHE!
    Good Luck Darling!

  46. joy

    January 30, 2011 at 12:22 am

    Icnt beliv sme pipo r tellin dis wana ‘gud job’..wat??? Dis is dirty work!! Let’s b sincere I’m sure we av all sewn betta stuff with out taylors,so 4u 2b a designer,ushld do betta…pls wana u mst not b popular thru fashion!

  47. lola debisi

    July 6, 2011 at 11:52 am

    i agree to an extent with LoudMouthCritique….wana should have really invested in some good models and photographer, these look llike pictures taken on a nokia phone. the outfits are okay, at least, no that bad _but wouldnt think of wearing them for any serious occasion though.

  48. mach

    May 28, 2012 at 3:58 pm

    nothing my baba tailor cant do

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