The last few years have been exciting for Maltina. The brand has led the malt drinks segment in Nigeria for 35 years and now it is connecting with customers in new ways. On the 12th of February 2011, Maltina will be hosting a special “Sharing Happiness” event at the Oriental Hotel in Lagos. This event is part of a brand rejuvenation process to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers. You can win invites to this event by logging on to www.maltina-nigeria.com. Invites will also be given away via radio contests on 96.9 Cool FM, 95.1 Wazobia, Rhythm 93.7, 90.9 Top Radio, 99.9 Beat FM and 92.3 Inspiration FM, so listen in for your chance to experience Maltina and be part of the “Sharing Happiness” campaign.
Here is more information on Maltina and its new initiative:
According to Maltina representatives, the initiative stems from the brand’s desire to continuously offer the Nigerian consumer the highest possible value for money. “The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to “premiumize” and refresh the brand’s identity. Maltina is confident that it will further carry on the positive image of the brand as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.
We must also tell you that Maltina remains the same in composition and taste and can be enjoyed as before. Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.“
The design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; classic white for purity, black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality. The new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.”
The consumers’ ever changing needs and environment require that a market leader such as Maltina stay contemporary and relevant. To support the new packaging and positioning, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled.
The Maltina brand is noted for exploring creative avenues to consistently engage and reward its teeming consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for promoting family values and bonding.
Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities – including those special fun moments shared with friends and loved ones.