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Renowned Photographer Kelechi Amadi-Obi & Celebrity Stylist Dimeji Alara launch MANIA Magazine



In the lifestyle and fashion magazine segments, many will be surprised to discover that most magazines are led by business people and not ‘creatives’. Basically, someone creates a business plan and then hires a bunch of creative people – stylists, photographers, editors, etc… to turn the concept into a reality.
What happens when you flip the script?

Renowned photographer Kelechi Amadi-Obi and celebrity stylist Dimeji Alara have collaborated with a bunch of dedicated creative professionals to launch a product that conveys the essence of their craft.
Exciting creative content in a glossy magazine targeted at young cosmopolitan Nigerians. That is what MANIA Magazine is hoping to deliver. The magazine will be launched in Lagos on Sunday 20th of February 2011.
Find out more about MANIA via the press release below and check out the photo teaser as well – the debut cover will be revealed at the launch event:

MANIA! This is the new name in fashion, beauty, music, books, movies, lifestyle and everything in between. Mania is everything you are crazy about, anything you are mad about and that one thing you can’t live without! It’s everything that tickles your fancy and keeps you coming back for more. If you are a sucker for fashion, beauty, music, books and all things artsy, then this new magazine about to hit the news stand is definitely for you!

Mania is more than a magazine; we choose to describe it as ‘a way of life’ because it encompasses almost every facet of human life. Mania captures stories of everyday people, the ever changing and growing world of fashion and beauty; the best of music, movies, food and all things art. Part of our aim is to be daring, relentless and unafraid to push the boundaries of conventional Nigerian and African society, but also to create a different perspective to fashion and lifestyle.

The minds behind this beautiful work of art have taken a different direction in the way they tell peoples stories (no alias, no anonymities), the cover will prove beyond doubt our unquestionable strength to be different and daring. With Mania’s entrance into the market, we are not saying ‘this is how it is done’ instead, we are saying, ‘it can be done differently; edgier, fiercer, more daring and a lot more fun’.

Our desire at Mania is to appeal to a diverse group of people and lessen the stereotype that fashion and lifestyle magazines are for a discerning few. At Mania, we want to tell stories that touch people’s lives; we strive to teach people, the tiny, yet many tricks of being stylish, beautiful without breaking bank. We want to share our love for the arts and make every reader, not just a casual reader, but a Mania fan; we want Mania to appeal to different kinds of people and different parts of them.

Visit the MANIA Blog to find out more:


  1. Jess

    February 8, 2011 at 11:14 pm

    ANOTHER magazine? *trying SO hard not to roll my eyes* Well it better be absolutely amazing.

  2. amber rose

    February 8, 2011 at 11:44 pm

    fierce looking shoes. i love!!!

  3. Brittle Paper

    February 9, 2011 at 2:56 am

    This is English 101 o: How can you identify what you are doing that is different? Okay there are already magazines out there doing what you are doing. What is different about Mania. And what does “diverse group of people” mean? Who is your market/audience? This is what I gather from the press release: Mania is a magazine that does fashion and lifestyle for everyone. Yawn.

  4. Trendspotter

    February 9, 2011 at 5:39 am

    I totally Die! Cant wait for this to come out so i can grab one as fast as i can from my stockist…Really looking forward to this.Totally MAJO!

  5. Mo

    February 9, 2011 at 7:29 am

    Another magazine!!! But then again Kelechi Amadi Obi is an amazing photographer. Hope they succeed.

  6. mii

    February 9, 2011 at 9:46 am

    Anything kelechi touches turns to gold! yes we have fashion magazines but few ones like ”fab magazine” and ”arise” are clearly different in quality and content…i think this is gonna rock!

  7. sammy

    February 9, 2011 at 11:31 am

    cant wait.. letz get it rolling MAINA…

  8. kay

    February 9, 2011 at 12:36 pm

    hot shoes !!!!!! all the best with MANIA

  9. Saffroneta

    February 9, 2011 at 1:11 pm

    i want those shoes !!!!!…there smokin’

  10. asanwam

    February 9, 2011 at 3:57 pm

    Great name but sadly the concept lacked any oomph,wld b great if they focus on 1 thing n make it good meanwhile YAWN zzzzzzzzzzzz

  11. NNENNE

    February 9, 2011 at 4:54 pm

    We’ll see!!!

  12. syberia

    February 9, 2011 at 8:37 pm


  13. Kimiko

    February 10, 2011 at 3:05 am

    Stop yawning and get over it, we have load of magazine over here and we get use to it… but with all the magazine coming out only one have to be the bible of fashion…

  14. hmmm

    February 10, 2011 at 6:06 am

    I dunno about the partnership though, Kelechi Amadi-Obi is a great photographer but Dimeji Alara is questionable. I’m sure he’s the one that wrote the press release that’s why it’s lacking.
    Anyway we sha, we’ll see. I wish it the best just cos Kelechi Amadi-Obi is involved.

  15. ibironke

    February 10, 2011 at 7:37 am

    Wow…people here are so bitter and envious. It’s pathetic really. Let’s see the magazine first. Even if you are going to criticise, pls do that when you see the product, not for the mere fact that you want to hate. Dimeji alara and kelechi amadi obi…carry go. I will wait for the mag to come out, criticise anything I don’t like which would be for their own good, but till then, I’ll keep my fingers crossed and won’t just open my mouth to spread uneccesery venom about it.

  16. ibironke

    February 10, 2011 at 7:40 am


  17. .

    February 10, 2011 at 8:31 pm

    Loving those shoes mehn, i need a pair ASAP!

  18. icrushpa

    February 19, 2011 at 1:38 pm

    bad belle pple don dey wonder…lol there z harpers bazaar(weird to start wit, vogue, cosmopolitan, marie claire i mean the list is endless so no eyes rolling we can neva have enuff of everything…MANIA all the best

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