Nigerian designer Deola Sagoe has some new competition on the fashion scene! Nothing to worry about though as this is competition straight from home – Clan is a new fashion label by sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe. The ethos of the label is “a fresh and irreverent style, for edgy, style-conscious girls and guys who like to stay ahead of the fashion curve“.
According to a press release received today,
The label is targeted at the teenage to thirties demographic, offering dynamic fashion that’s easily accessible, yet savvy and distinct. The current line offers separates from bra-lets, high waisted print shorts and Ankara bustiers to casual lounge dresses and swim wear, as well as wardrobe staples such as chiffon shirts and dainty lace skirts for the free-spirited and young at heart. The foundation for many of the girl’s creations is the Deola Sagoe- DEO jeans range, which is the perfect match to Clan tops and bra-lets. The overall look is super-stylish, an essential resource for what the cool girls and guys are going to be wearing next…
On the 13th of August 2011, Clan will launch with their first fashion show, held at the Deola Sagoe Flagship store in Victoria Island. In keeping with the ideology of collaboration and togetherness the show is being put together by the girls, a committee of friends, and invested in by sponsors who have been charmed by what they have seen of the girl’s talent. Grey Goose and Bacardi, product brands marketed in Nigerian by GDN, are proudly sponsoring the event, so too internationally acclaimed architect Kunle Adeyemi of NLE, who is taking time out of his busy schedule to redesign the space and ambiance of the Deola Sagoe flagship store. Hosting the event is Q Events, a subsidiary of Quintessentially Nigeria, the well known luxury lifestyle management company.
Sneak Peek – Babes in Edenland by Clan