The dream of most Nigerians is to own a house of their own, a dream that would have been easy to realise if the country had a masses friendly mortgage policy that could cater for this all important need. Tales abound on what tenants go through in the hands of their landlords. However, five lucky Nigerians would soon witness a radical turnaround in their fortune as frontline home brewed non-alcoholic malt drink – Maltina commences a National Consumer Promotion (NCP) tagged “Maltina Sharing Happiness Promo” to reward consumers in line with its pay-off line “Sharing Happiness”.
The promo is riding on the wings of a brand proposition of five new homes in Lagos and other exciting prizes which the brand intends to touch the lives of people in a way only a truly national brand would do.
Putting the cards on the table at the press briefing at the company’s premises, Yusuf Ageni (Corporate Affairs Adviser, Nigerian Breweries Plc) said the huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who also shared in the good fortune, smiling home with fantastic prizes. Ageni added that “the success of 2011 and in response to the yearnings of our consumers, the Maltina brand has concluded plans to reward consumers this year with a national consumer promotion, a promotion which size and scale has never been done before in the history of non-alcoholic malt drinks in Nigeria”.
Outlining the mechanics of the promo which will run from Monday 2nd April to Friday 25th May 2012, the corporate affairs adviser said it “will be crown cork based. There will be two categories of winning crown corks-‘instant winning crown corks’ and ‘alphabet code crown corks’. For the ‘instant winning crown corks’ whatever is seen under the crown cork is what the consumer gets instantly! The prizes are shown under the crown corks and prizes can be redeemed at any of our 1200 redemption centres located across Nigeria.” The instant prizes include N1 million, N100, 000 cash which will come in form of a Maltina branded ATM card and other brand memorabilia which include wrist watches, millions of free drinks and others.
The second category he outlined is the Alphabet code combination crown corks which would win the grand prize of a Luxury Home. It would consist of the following letters; S – M – I – L- E. “In order to win the grand prize,” according to Ageni, “a consumer is expected to collect a combination of crown corks that spell the word S-M-I-L-E. Maltina shall be giving out a total of 5 houses. Under the letter ‘M’ crown corks; there will be special differentiated alphanumeric codes. These codes qualify consumers for weekly raffle draws. The 5 houses will be given out in three weekly raffle draws as follows; 1st Raffle- 2 houses, 2nd Raffle- 2 houses, 3rd Raffle- 1 house.”
He reiterated that holders of the raffle draw crown corks can enter the raffle draws by either sending their code, name, sex, age and address (address should include state) to 30380 or going to any of the 1,200 redemption centers to register their names and contact details. “Holders of the S-M-I-LE crown corks will be expected to keep them as the ultimate proof of ownership. The SMS will work with all major telecoms operators.”
Ageni, who was represented by Edem Vindah (Media & Public Affairs Manager, Nigerian Breweries) reminded the gentlemen of the press that Nigeria “has recorded several milestones in its history, this year and more importantly today, we will all be part of making history as we witness the Maltina brand reward its loyal consumers with 5 brand new houses and amazing cash and consolation prizes for consuming the rich, creamy, tasty nations no 1. Malt drink – Maltina.”
The Maltina brand is noted for exploring creative avenues to consistently engage and reward its consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for sharing happiness, promoting family values and bonding.
Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities – including those special fun moments shared with friends and loved ones.
Photos from the Maltina Sharing Happiness Promo Press Conference
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