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Promasidor Nigeria Limited flags off new Loya Milk Promo tagged “It’s What’s Inside That Matters” | Cash Prizes + 12 Cars to be Won in 4 Months!




Loya Milk, a brand from the stable of Promasidor Nigeria Limited has launched a new consumers’ promo tagged ‘It’s What’s Inside That Matters’. The new promo which will run from February 1st to May 31st 2013 was unveiled recently at a press briefing in Lagos which was attended by many dignitaries including Loya Milk Brand Ambassador, Don Jazzy.

Speaking at the event, Commercial Director of Promasidor Nigeria, Kachi Onubogu stated that the promo was a way of rewarding loyal consumers of the brand. According to a rep from Promasidor, he said:

The Loya ‘It’s What’s Inside That Matters’ promo has been designed to reward our loyal consumers who have brought us thus far. Today, we are unveiling another fantastic activity to reward and excite our consumers all over Nigeria as we give out millions of cash and 12 brand new cars over the space of four months from 1st February to 31st May”.

“Our Lucky consumers have to look inside any Loya 400g or 900g promotional pack to find their coupon or sticker with a unique code. It could be an instant cash prize of N1,000; N2,000; N10,000; or N20,000 which can be redeemed at any branch of Zenith Bank nationwide . It could also be the star prize of a brand new car. We will be giving out three brand new cars (Hyundai i10AT) every month to lucky consumers redeemable here in our office.

In his welcome address, Managing Director, Promasidor Nigeria Limited, Keith Richards said Loya Milk has risen to be  Nigeria’s fastest growing brand.

It would be recalled that  Don Jazzy whose real name is Michael Collins Ajereh was recently named  the  brand ambassador of Loya Milk in Lagos.

Loya is a premium milk brand on the stable of Promasidor. The high calcium milk was re-launched in October 2012.

Kachi Onubogu, Commercial Director Promasidor Nigeria Limited; Don Jazzy & Keith Richards, MD/CEO Promasidor Nigeria Limited

Charles Igbinidu, Managing Director, TPT International; Don Jazzy & Kachi Onubogu

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Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at


  1. Meah

    February 1, 2013 at 8:41 am

    I need me a car so i shall drink this- even though i’m lactose intolerant. wish me luck!!

  2. OLAH

    February 1, 2013 at 9:37 am

    That second picture of Don Jazzy is the best ever, first time seeing him really laugh.

  3. ese etuks

    February 1, 2013 at 9:55 am

    God, i must win!

  4. Bunmi

    February 1, 2013 at 10:09 am

    I must win too ooooh

  5. DRE

    February 1, 2013 at 10:16 am

    I’m all for the car o. The next tin of Loya Milk I buy had better have a car key inside o.

  6. BlackMagic babe

    February 1, 2013 at 1:00 pm

    Never knew they have such money,kudos to whoever win!

  7. SOE

    February 1, 2013 at 2:04 pm

    God, i trust in YOU to win a car!

  8. efekiluo Job

    February 1, 2013 at 2:21 pm

    i m winners of many cars key because i wil enter the promo with d name of GOD OF LORD CHOSEN and GOD OF FIRE THRONE that always favour me with promo like this and i wil conquer in jesus name. AMEN.

    • Msunderstood

      February 1, 2013 at 8:57 pm

      Na wa o.

  9. efekiluo Job

    February 1, 2013 at 2:31 pm

    i wil win the carS in the name of GOD OF LORD CHOSEN and GOD OF FIRE THRONE.

  10. joshua

    February 2, 2013 at 2:01 pm

    By GOD grace am going to be a car owner before this promo runs out, am also wishing everybody who wish to enter the promo success too!

  11. The White List

    February 5, 2013 at 2:26 am

    Cool comp!

    London, UK

  12. Nwali friday

    February 7, 2013 at 10:41 pm

    I am a winner of both cash and car because the lord has said it that this is my year of double portion and next levels is undeniable because the God shiloh has interceded

  13. MBOLI S J

    February 14, 2013 at 2:01 pm


  14. MBOLI S J

    February 14, 2013 at 2:03 pm


  15. okechukwu chibueze

    February 21, 2013 at 6:24 pm

    which numbers do we send the loyal milk codes to

  16. OKAKA

    February 25, 2013 at 8:18 am

    which numbers do we send the loyal milk codes to

  17. frank

    March 7, 2013 at 7:15 pm

    i hav bought several loyal milk yet wat i get insid is keep buying loyal.may be they isolated som state from geting lucky thing inside.ebonyi neva win ur gift

  18. Paul Archibong

    March 10, 2013 at 3:06 pm

    I bought a Loya milk and i found a coupon of 1,000 and i send the code to the number seen in Tin, I was asked to go to the nearest zineth bank which i did, the first i went was the one at medical road ikeja and they said thay are not awear of the promo. They send me to another branch. I went to about 3 branches just for 1,000 naira. In fact i was tired, but i just tried Ladipo branch oshodi where i got it. I am hoping to win a car.

  19. Abdulrazak baban yaro

    May 16, 2013 at 11:47 am

    Loya is my milk 4 long time…<3

  20. Larry

    July 31, 2013 at 5:04 pm

    If i have the code how will i get my price i want to know fist.

  21. christy

    October 17, 2013 at 4:03 pm

    i need a promo job

  22. christy

    October 17, 2013 at 4:04 pm

    can someone help me out, i need a promo job, which agent am i to see

  23. Nasiru Y. Pale

    March 14, 2014 at 5:17 pm

    I got a message yesterday evening that i won N500,000.I was asked to call one mr musa,where he congratulate me on behalf of loya milk,but i am not capable to buy mtn card for the prospective protocols,pls how can you help me out?

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