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You’re Invited to Nigeria’s First Instagram Fashion Show – “Reinvent” by Jumia | Friday 14th June 2013



Jumia Instagram Fashion Show - BellaNaija - June2013

Nigerian on line retailer Jumia is getting set to dazzle its online audience with the country’s first ever Instagram fashion show tagged “Reinvent” on their newly launched Instagram account –

During the fashion show, the online store will be showcasing its topmost fashion brands and outfits from dresses and formal wear to tops and shoes. It will be organised like a regular fashion show where models will be clothed in Jumia outfits but this time, via Instagram. Speaking on the event, Raphael Afaedor and Tunde Kehinde, Co founders of Jumia said “Reinvent is another novel initiative from Jumia to showcase our wide array of top quality and world class fashion brands available to all Nigerians. Following the 500k milestone we achieved on Facebook and other strides we have accomplished on other social media platforms, it was expedient for us to explore other social networks and as a company that is keen about ingenuity, we decided to launch our Instagram account with this fashion show to allow Nigerians around the world view our latest and best fashion items from the comfort of their homes.

Adding to this, Wale Adetula, the Head of Offline Marketing at Jumia Nigeria said “As a company that has led the pack in innovation and excellent customer service, we couldn’t think of a better way to launch our Instagram account than to host Reinvent; something that has never been done before in Nigeria. We would like to use this opportunity to implore all Nigerians to join us on Instagram and be part of history.

Date: Friday 14th June 2013
Time: 4PM
Venue: Jumia’s Instagram page:
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  1. Toke's accent

    June 13, 2013 at 6:50 pm

    Love the creativity Jumia!

  2. FAR

    June 13, 2013 at 10:20 pm

    Super Creative idea! Hope people will keep to that time!

  3. Andrew

    June 27, 2013 at 7:56 am

    Innovative Jumia! I love your creativity. More grease to your elbow…

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