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Ivorian CEO Swaady Martin Leke is Creating a Luxury African Brand | Watch Her Feature on CNN’s Market Place Africa



Ivorian business mogul Swaady Martin Leke is a really inspiring woman. After over a decade of working in General Electric, Swaady took the bold step to start her own business and Yswara was born. Yswara is Africa’s number one luxury tea brand.

In her interview with CNN’s Robyn Curnow, she speaks on the future of luxury on a continent that has been widely portrayed as poverty stricken. Africa is too often viewed as a place of low quality goods and lack of refinement and so Swaady and her team have chosen to show the other side of the story.

Watch the video here and share your thoughts.


  1. moitelkel

    July 2, 2013 at 10:47 am

    very inspiring

  2. Godslove22

    July 2, 2013 at 11:33 am


  3. Laide

    July 2, 2013 at 1:45 pm

    Ders no video here oo

  4. jenny

    July 2, 2013 at 1:49 pm


  5. jenny

    July 2, 2013 at 1:54 pm

    Applauds>>>>>>Africa is too often viewed as a place of low quality goods and lack of refinement<<<This is so true but that notion can be corrected. Beautiful I love women with entrepreneurial spirit.

  6. jenny

    July 2, 2013 at 1:59 pm

    After over a decade of working in General Electric (GE), great! that’s enough experience there to forge ahead. Nice

  7. Jaydyte

    July 2, 2013 at 2:46 pm

    Okay, is it me or does this lady look like she could be Michelle Obama’s little sister? Nice and inspiring though; luxury tea seems a little over the top, but I truly wish her well.

  8. YD

    July 2, 2013 at 3:11 pm

    Great inspiration! But Bella Naija it’s IVORIAN (english) or (IVOIRIENNE) french.

    • OmoMakun

      July 2, 2013 at 5:50 pm

      No be “Ivorian” dem write????

    • YD

      July 3, 2013 at 4:35 pm

      they corrected it my dear.

  9. pynk

    July 2, 2013 at 4:37 pm

    Proud to see a fellow woman doing something great.

  10. chancey

    July 2, 2013 at 5:46 pm

    proud of you sister go Ivory Coast!!!!

  11. OmoMakun

    July 2, 2013 at 5:56 pm

    I love this piece…she brings out some valid points here. African needs and can be on the map when it comes to luxury goods….it’s gonna be hard but i believe we can get there

  12. FAR

    July 2, 2013 at 8:20 pm

    You go girl!!!!!!

  13. NNENNE

    July 3, 2013 at 3:00 am


  14. Chei

    July 3, 2013 at 3:21 am

    thats my kind of girl. We are entering the african LUXURY market,and we say luxury i mean luxury. Been researching Luxury for over 5 yrs, now its time to venture. My business is………………………………………. (psyche, africa na copy copy, i wont say a word)

  15. ASSOH

    August 27, 2014 at 7:42 am

    She said “she is ivorian” i have never heard about her in abidjan, why ? I a m an Architect .

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