Saturday 28th June 2014 officially launched the month of Ramadan and we are loving the fashionable approach Muslims from all over are taking to the daily fasting period. A few days ago BN Style contributor Fatimah Gimsay unveiled 6 Muslimah bloggers you’ll love, and now DKNY (Donna Karan New York) is giving Muslimahs a great & fashionable treat!
The fashion brand, which recently launched a Middle East website and several stores in the region, is targeting the Muslim demographic further by launching its inaugural Ramadan Collection and campaign. This is the brand’s first regionalized campaign.
The collection is filled with conservative but Summer-appropriate pieces including pants, blouses, dresses and skirts with catchy prints and colors. The collection’s pieces aren’t the only eye-catching aspect, as the campaign also features popular Middle Eastern fashion personalities such as Yalda Golsharifi (a Fashion Editor based in Los Angeles, Kuwait & Iran | @ygolsharifi on Instagram) and Tamara al Gabbani (a Designer and TV Personality based in Dubai | @tamaraalgabbani on Instagram).
Almost every brand is expanding their operations to the Middle East now, and we know with our Nigerian fashionistas loving Dubai and Abu Dhabi, these pieces are sure to be on our radar soon.
View the campaign:
View the Lookbook:
We love the fab spirit of Ramadan fashion! Share your favourite Ramadan stories with us in the comments and tag us – @Bellanaijastyle on Instagram in your fab Ramadan Outfits Of The Day (OOTD).
Photo Credit: www.dkny.com
For more information please visit DKNY.com