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It’s Ramadan Fashion! View DKNY’s Inaugural Ramadan Collection & Campaign



DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014009

Saturday 28th June 2014 officially launched the month of Ramadan and we are loving the fashionable approach Muslims from all over are taking to the daily fasting period. A few days ago BN Style contributor Fatimah Gimsay unveiled 6 Muslimah bloggers you’ll love, and now DKNY (Donna Karan New York) is giving Muslimahs a great & fashionable treat!

The fashion brand, which recently launched a Middle East website and several stores in the region, is targeting the Muslim demographic further by launching its inaugural Ramadan Collection and campaign. This is the brand’s first regionalized campaign.

The collection is filled with conservative but Summer-appropriate pieces including pants, blouses, dresses and skirts with catchy prints and colors. The collection’s pieces aren’t the only eye-catching aspect, as the campaign also features popular Middle Eastern fashion personalities such as Yalda Golsharifi (a Fashion Editor based in Los Angeles, Kuwait & Iran | @ygolsharifi on Instagram) and Tamara al Gabbani (a Designer and TV Personality based in Dubai | @tamaraalgabbani on Instagram).

Almost every brand is expanding their operations to the Middle East now, and we know with our Nigerian fashionistas loving Dubai and Abu Dhabi, these pieces are sure to be on our radar soon.

View the campaign:

DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014002 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014004 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014008

View the Lookbook:

DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014003 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014010 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014007 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014006 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014005 DKNY Ramadan Collection Lookbook & Campaign - BellaNaija - June2014001

We love the fab spirit of Ramadan fashion! Share your favourite Ramadan stories with us in the comments and tag us – @Bellanaijastyle on Instagram in your fab Ramadan Outfits Of The Day (OOTD).

Photo Credit:

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Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. beatrice

    July 3, 2014 at 10:54 am

    Interesting. Good to see they are making an effort.

  2. Ridiculous

    July 3, 2014 at 10:58 am

    Rubbish!!! Just stay Muslims and beautiful!!! The western world has brainwashed you so much… Everything is possible to please them!!! Do the westerners try hard to approach the Muslim outfits???? Rubbish

    • Amina

      July 3, 2014 at 1:23 pm

      you could wear this at home! or for ur husband!

    • Yinkz

      July 3, 2014 at 1:34 pm

      Its so appalling to see Muslims liking and loving this. How will muslimahs wait for DKNY to teach you how to dress when your Lord has fully described that for you in the Quran.

      Thant being said, I am not against Muslimah’s blogging or showing their talent but that last post about Muslimah bloggers was a total crap as it centred greatly around fashion. Please dont show me someone who has layers and piles of make up on and smiling to the camera all in a struggle to be labelled ‘hip’. You dont need validation to be a muslimah, All u need is a brain and making impact on the community.

    • moo

      July 4, 2014 at 8:02 am

      May Allah bless u and increase u in knowledge.Ur comment is spot on.

  3. laila

    July 3, 2014 at 11:10 am

    Ok o

  4. shola

    July 3, 2014 at 11:19 am

    Rubbish.. do they expect me as a Muslim lady to this on ramadan period..

  5. rali

    July 3, 2014 at 11:40 am

    I think its a nice effort.there are some peices here that you can use during ramadhan when u dress them up

  6. Dee

    July 3, 2014 at 12:14 pm

    Lovely pieces. Me likey …

  7. mimz

    July 3, 2014 at 1:14 pm

    did dey say ramadan pieces? yea ryt? where r d veils? why does sme of d dresses show skin? if u wanna do smthn for d muslim community, i thk a person shd research well b4 trying. these dnt qualify for ramadan. nice pieces for sme other season tho.

    • Amina

      July 3, 2014 at 1:24 pm

      its up to you to wear the veils! babe, ur husband deserves a nice and hot looking wife even at home, be open minded and spice things up for ur marriage or even for urself. where an abaya over it when going out. majority of women do that

  8. Amina

    July 3, 2014 at 1:22 pm

    guys its an effort! even an abaya can be worn without a head piece, and the person that wears it chooses to. IT IS AN EFFORT!! Even if u go to take a dump in the loo, u need to push that mother f******* out. thats called an effort too! so u can dress it up to cover ur body, it is a beautiful collection

  9. girl

    July 3, 2014 at 2:29 pm

    huh??? Lost!!

  10. @edDREAMZ

    July 3, 2014 at 3:44 pm

    Lmao… All this one doesnt count down here bcos hijab will always take the lead role no matter what….. Loving everything i see though….

  11. Muslimah

    July 3, 2014 at 5:55 pm

    Love the collection!!! I honestly don’t understand some of these negative comments. Muslims embracing the collection has no correlation with us seeking external validation. A lot of us want to be modest but remain stylish and some Muslim clothing stores miss the mark with their modest but matronly clothes. I hope more brands roll out collections targeting the Muslim demographic and have low shipping rates to the US (lol).

    • teniola

      July 4, 2014 at 10:10 am

      Oh please! Let’s not be uptight, this is why most young girls don’t cover up or lead the life of the Hijabi, we believe it’s when your hijab sweeps the floor, but that’s not true. You can follow the teachings of Islam, look young and fresh and modest. Follow muslimah bloggers, and yes the fashion muslim bloggers and believe me, you will forever appreciate the Hijab! Ma sha Allah, the hijab is a beautiful thing, doesn’t need to be drab. This collection, very nice, thank God for sleeves and long tights, the right colour of hijab, Puuurrffect!

  12. cover properly

    July 3, 2014 at 6:29 pm

    The dress of the Muslim woman when leaving her home is a drape from the top of her head down to her feet. It should not show any skin nor the shape of her body.

  13. Mimiejacobz

    July 6, 2014 at 2:20 pm

    Mtcheew most of them ranting here as if they dress half as decent as those models

  14. Adiba Khan

    July 7, 2014 at 9:29 am

    Almost every online Islamic store has released Eid’s collection. It is a beautiful collection. But I personally loved the collection of EastEssence. They are stylish yet modest and fulfils all the rules and regulations mentioned in Islam.

  15. shon Ivyan

    July 24, 2014 at 11:51 am

    A Great collections Western clothes and a new designs. I hope more brands roll out collections targeting the all people who wear the western clothes its low shipping rates to the US

  16. Sofia Kamel

    October 31, 2019 at 12:28 am

    This was such a good collection. I wonder where we can find it now.

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