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The 3rd Annual Genevieve PinkBall: Encouraging Breast Cancer Awareness




Genevieve Magazine announces its 3rd ‘Genevieve PinkBall’ scheduled to hold next month to to help support women both medically and financially towards the prevention and treatment of breast cancer.

These women would be educated on how to get tested regularly and treatment will be provided to patients who have tested positive. The main mission is to advocate for increased access to care, improve treatment modalities and also increase funding for quality breast cancer research.

‘Genevieve Pink Ball’ for Breast Cancer Awareness is now a Foundation with singer, Seyi Shay as the PinkBall Foundation Ambassador. The objective of the Foundation is to create a platform that creates awareness to reduce the death rates of breast cancer by educating, screening, counseling and providing treatment for women.

The Genevieve Pink Ball has always promoted early detection of breast cancer for women over the years with very strong positive feedback, and the Foundation hopes to continue the good work with the help of people who believe in helping and saving others.

The ‘100 Patient Challenge’

The 3rd ‘Genevieve PinkBall’ event is set on a very strong and impactful mission to treat over 100 affected patients. This is an initiative where interested individuals adopt a Breast Cancer patient. The ‘adopted’ patients get funds targeted to cover medical expenses towards the treatment of breast cancer.

According to the founder and C.E.O of Genevieve Magazine, Betty Irabor:

In Nigeria the majority of women diagnosed with breast cancer do not survive because their cancer is detected too late. Awareness is the First Step in the battle Against Breast Cancer.

Herein lies our motivation to lend our platform Genevieve PinkBall to the cause. Our ‘100 patient challenge’ is all about further awareness creation, education and giving hope to the otherwise hopeless; treatment for 100 may seem an insignificant number but it’s a good start.

The 2014 Genevieve PinkBall is also a clarion call to ALL to lend a hand. The Government can’t do it all but together we can reduce deaths from Breast Cancer.”


The past history of Genevieve Magazine Pink Ball has shown the event to be a successful one. The first PinkBall took place in 2005 and the second PinkBall was in 2009. The funds realized from the first and second PinkBall were used to create programs and awareness for breast cancer and also the purchasing of a mammogram machine which is serviced regularly by the Genevieve PinkBall.

The 2014 edition of the PinkBall will be a high-profile event, and will cater to 1000 guests.

Date:  Saturday, October 18th, 2014
Venue: The Dorchester, Water Corporation Road off Ligali Ayorinde, Victoria Island.
For more information, visit  | Follow them on Twitter: @genevievemag  | Follow them on Instagram: @genevievemagazine  | Find them on Facebook: Genevieve Magazine

Bellanaija is a Media Partner with the Genevieve Pink Ball Foundation


  1. Lilaine

    September 16, 2014 at 1:03 pm

    Good morning Bella

    Let me start by congratulate you on your great job,We are coordinating a Ghana and Nigerian wedding exhibition and fashion show in Accra, Saturday 14th and Sunday 15th of February 15, Where can we reach you for feither discussion
    Best regards

    Liliane +

  2. Anon

    September 16, 2014 at 1:27 pm

    Bella ooo dis kind of event is it free for d gen public to attend? I see dis invites buh ders no info,if we r n where we r to buy tickets

  3. Shadie

    September 16, 2014 at 6:32 pm

    This foundation will collect money for their cancer walk and charge money for their pink ball where does all these money go to. They said its for cancer care, screening and a mammogram machine. I think their books should be more transparent as its an NGO and people give freely to these causes. Nobody wants other people living the high life with their hard earned charitable contributions to these NGOS springing up all over Naija. #timesarehard #manmustwak

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