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Behind the Seams of Fashion & Fabric Care…All about Kate Williams’ 2014 P&G Future Fabrics Forum in Berlin

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BellaNaija was invited for the 2014 P&G Future Fabrics Forum in Berlin. We were so excited to receive an invitation to this innovative fashion event. We nominated BN Contributor Kate Williams to represent us on the trip.

Kate Williams is the Creative Director of Vtto:re – an emerging fashion design company based in Nigeria. She is an alumna of University of East London and Ravensbourne where she gained a Masters in Fashion and a BA in Fashion Design (womenswear) respectively. Throughout her creative career, Kate has enjoyed numerous awards and success at the 2009 Graduate Fashion Week in London, 2011 Lagos Fashion and Design Week and 2012 British Council International Fashion Showcase 2012 in London.

Read all about her adventures in Berlin below!

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The city of Berlin home to history, arts, fashion and culture was definitely a once in a lifetime experience that had me over the moon! As I sip my coffee to awaken my senses after a 9 hour flight, I’m thrilled to share my experience at the Procter and Gamble Future Fabrics event.

Tuesday, 11th November 2014 at 3:02pm

My journey from Lagos to Berlin kicked off with the long drive from Ajah to Murtala Muhammed International Airport. You can imagine what was going through my mind, the thought of not getting caught in traffic. Thankfully, I arrived at the airport 6.30pm ahead of time for my 10.35pm flight.

Selfie at Turkish Airlines Business Lounge before boarding the flight to Istanbul from Lagos

Selfie before boarding the flight to Istanbul from Lagos

It was an easy breezy check-in process at the Turkish Airlines desk and that spurred the perfect moment for a shoefie!

Shoefie at Murtala Muhammed International Airport

At some point in time, it was quite evident that my shoes were getting a lot of attention at the airlines desk, with lovely compliments from both the female and male staff including a few passengers. Ladies, you know the feeling you get when you’re having a good hair day? That’s what it felt like. A style lesson from this, own it and standout! *epic grin*

The Business Lounge had a serene atmosphere with light buffet and drinks.

Turkish Business Lounge, Murtala Muhammed International Airport

As I inserted my earpiece to listen to my Asa playlist with a bottle of water, I sat back and tried to relax a little. I also got to meet other esteemed media professionals who were off to Berlin for the same event.

So here I was, with good company. 🙂

The boarding time was announced, so I ran off to do one last picture; a mirror selfie before I said Goodbye to Lagos!

Usually on planes I love watching movies but perhaps out of my excitement, going to one of the travel destinations on my bucket list, I just wanted to eat and sleep. Lol! Goodness me! the food on board was delish! The service, exquisite!

Delish food on board Turkish Airlines to Berlin

Wednesday, 12th November 2014 at 5:55am

I arrived at the buzzing airport, the historic city of Istanbul in Turkey and before I knew it was time to board the next flight to Berlin. Whoop! whoop! I was getting closer to my final destination.

At exactly 10:04am it was touch down at the Berlin Tegel Airport. I had arrived at the city of Berlin and what a better time as they are celebrating 25 years of the symbolic Berlin Wall.

Kate Williams at Tegel Aiport Berlin

Kate Williams at Tegel Aiport Berlin

The Wyndham Grand Hotel awaited my grand arrival…*wink *wink*.

By this time, my phone battery life was on the brink of dying, so I did a quick bag drop-off and headed out into city in search for an international adapter. While I was out and about, I got into tourist mode and took a few pictures.

Wyndham Grand Hotel room

Wyndham Grand Hotel room

Berlin Wall at the Mall of Berlin

Berlin Wall at the Mall of Berlin

Back at the hotel much later in the evening, I joined the other guests for the P&G  Future Fabrics event in The Post Bar for welcome cocktails and canapés.

Nicola Cooper Senior Trend Analyst, Flux Trends, Sharon Becker Fashion Director, Marie Claire SA and Jeanne du Plessis P&G Fabric Care

Nicola Cooper Senior Trend Analyst, Flux Trends, Sharon Becker Fashion Director, Marie Claire SA and Jeanne du Plessis P&G Fabric Care

Stylish bloggers at the cocktail & canape party

Stylish bloggers at the cocktail & canape party

Photo from Cocktails and Canapes

Thursday, 13th November 2014 at 7:00am

On this day was the P&G Future Fabrics event where I witnessed the rising trend and impact on the world of sensory fashion in the industry.

After breakfast, the coaches were lined up at 8.30am prompt to take us to Café Moskau for the main event. Once we arrived, I picked up my name tag and eagerly walked into the main event room.

Robert van Pappelendam, Vice-President of P&G Fabric Care Europe, welcomed us to the P&G Future Fabrics Forum in Berlin- for its Fabric Care brands Ariel, Lenor and Downy.  He said this about the P&G initiative “We are doing this by forging closer links with fashion and fabric partners, and entering the realm of cognitive psychology to really get to grips with what impacts our preferences and emotional relationship with clothes.”

Robert van Pappelendam - Vice President P&G Europe

Robert van Pappelendam – Vice President P&G Europe

Here are a few photos from the guest speakers including the surprise guest, fashion designer Mary Katrantzou who all shared their knowledge on the future of fashion and fabric care.

John Turner, Director Research & Development P&G Fabric Care Europe

John Turner, Director Research & Development P&G Fabric Care Europe

Q&A session with Fashion Editor Gianluca Longo and fashion designer Mary Katrantzou

Q&A session with Fashion Editor Gianluca Longo and fashion designer Mary Katrantzou

Mary Katrantzou with excited guests including myself

Mary Katrantzou with excited guests including myself

Me with Sabine Le Chatelier, Premiere Vision

Kate with Sabine Le Chatelier, Premiere Vision

Fahion piece from Giles Deacon's collectionThe Global Fashion Consultant for P&G Fabric Care, iconic fashion designer Giles Deacon, was not able to attend this year’s event in Berlin. However, his exclusive womenswear machine-washable collection inspired by the macro-trend of multi-sensorial fashions and fabrics was showcased at the end of the event. He commented: “I was inspired by what Ariel and Lenor/Downy can do to ensure that clothes remain beautiful long after they were designed.”

Franzi Muller launches P&G Future Fabrics Giles Deacon Show

Franzi Muller launches P&G Future Fabrics Giles Deacon Show

P&G Future Fabrics Giles Deacon Show

P&G Future Fabrics Giles Deacon Show

At the end of it all I was really inspired by how we as fashion designers can push and re-define the boundaries in fashion that engages the senses with fabric.

The dinner party was at Ewerk and it was time to relax and dine after a long interactive day of fashion and fabric trends.

Dinner fashion party at Ewerk

Dinner fashion party at Ewerk

esteemed media professionals from Nigeria L-R Favour Ojiabor, Head Media Dept. JSP Communications, Adenike Sotade, Editor, Fashion & Metro, Guardian and Remi Diagbare, Editor Vanguard Allure with Robert van Pappelendam, Vice-President of P&G Fabric Care Europe.

Esteemed Media professionals from Nigeria L-R Favour Ojiabor, Head Media Dept. JSP Communications, Adenike Sotade, Editor, Fashion & Metro, Guardian and Remi Diagbare, Editor Vanguard Allure with Robert van Pappelendam, Vice-President of P&G Fabric Care Europe

Friday, 14th November 2014 at 8:00am

I woke up to discover I became a “Mrs” overnight when I switched on the smart TV at Wyndham Grand Hotel. Hmmm… the naïve beauty and technology of the smart TV. Though I found the additional personal touch quite fun and welcoming.

My view from the smart TV

Once I was done with breakfast, it was time to explore history, art and fashion in Berlin. I made my way briefly to the Mall of Berlin. The next stop was the famous French department fashion store Galeries Lafayette home to high-end designer brands.

Galeries Lafayette, Berlin

Galeries Lafayette, Berlin

Gucci Kid's section at Galeries Lafayette

Gucci Kid’s section at Galeries Lafayette

Desigual window display at Mall of Berlin

Desigual window display at Mall of Berlin

Photo of Mall of Berlin

Mall of Berlin

The weather got a little chilly and I knew it would start getting dark pretty soon so I took a taxi and headed straight to the Berlin Wall. I couldn’t miss it for the world! It was breathtakingly beautiful in all its imperfections.

Photo from the Berlin Wall

I had hoped to explore more of Berlin but you can’t do it all in one day, nevertheless I was satisfied.

On that note I thought I’d give myself a special treat of vanilla and coffee ice cream with pomegranate seeds as toppings. The feeling I got was like that voice you hear when you score major points on the candy crush saga game. Divine! *epic grin*

Final treat at Berlin Vanilla & Coffe ice cream

Saturday, 15th November 2014 at 3:30am

I had mixed feelings when I woke that morning. It was an early flight and had to arrive at the airport early enough for the7.15am flight to Istanbul. Reality check…Hello Lagos!

Touched down Lagos! #Thankful #CityofLights #BNP&GinBerlin #PGFutureFabricsBerlin #Lagos cc @artwithkate

A video posted by BellaNaijaStyle (@bellanaijastyle) on

I had an amazing experience thanks to Bella Naija and Procter & Gamble. Hope to do it again soon… LOL!!

3 Comments

  1. Jo!

    November 21, 2014 at 1:50 pm

    It would have been great to 1) Tell us who she is, and 2) Give us a background on how she got here, the phone call that told her she had been selected for this, perhaps the application process if there was one, or is she a BN writer?
    I’m kinda confused cos it seemed her writeup started fro the middle

    • Captain Obvious

      November 23, 2014 at 1:25 pm

      It says she is a BN contributor, and she wrote this piece, so I think it’s safe to say that she is not a BN writer but a freelancer. Also, what purpose would it serve for them to take up space telling us how she got to Berlin when all we (presumably) are interested in is what happened when she got there?

  2. Didi

    November 23, 2014 at 11:02 am

    Looks like Kate is a fun (but quite smart) girl! I enjoyed reading this.

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