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Vivienne Westwood & Ethical Fashion Initiative Celebrate 10 Years of Supporting African Artisans

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Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015008

It’s been 10 years since legendary designer Vivienne Westwood and the International Trade Centre‘s Ethical Fashion Initiative (EFI) collaborated to support artisans in Africa develop their skill and improve their financial prospects, through the production of unique bags made in Africa. Read more about it Here.

To celebrate their anniversary, they are working on a new line of bags with prints that hit close to home for the designer.

Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015001

Over the past 5 years, this project has supported thousands of micro-producers from marginalized communities to provide sustainability for a significant number of African artisans, mostly women, who have struggled and gained their way out of poverty through this initiative.

According to Simone Cipriani (Founder & Head of EFI) – These products have been described as the exact opposite of fast fashion – “it is responsible fashion working for a better promotion of growth of sustainable businesses in the place of aid dependency“.

Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015003 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015007 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015009 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015006 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June20150010

Speaking on their new landmark and the journey Vivienne Westwood said – “What a wonderful experience it’s been. I really want to thank the International Trade Centre and the team in Africa. It’s been, and still is, such a gratifying experience to know the opportunities we are able to give to people. And the bags we make in Africa are still my favourite!

The collection has the fashion label’s its iconic Squiggle, Scribble Tartan and Argyle prints and has introduced new Snakes and Ladders and the Democracy Fracking prints. These echo Vivienne’s environmental and political message.

The Snake Board Game Shopper, complete with a hand painted Snakes and Ladders board print with accompanying limited edition dice and game counters, which have been cast in brass using recycled car parts and taps by the artisans in Nairobi – transforming the playful bag into a board game.

Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015004 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June20150011 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015005 Vivienne Westwood X Ethical Fashion Initiative Celebrate 10th Anniversary of Africa Bags - BellaNaija - June2015002Congratulations on 10 years – here’s to 10 more!

To find out more about the EFI, visit www.ethicalfashioninitiative.org or find them on Facebook: Facebook.com/EthicalFashionInitiative

Photo Credit: Ethical Fashion Initiative

 

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

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