Lira is the Face of Bobbi Brown’s 2016 South Africa Campaign

South African singer Lira has been announced as this year’s face of Bobbi Brown for their South African campaign and she is the first African woman to represent the brand.

According to Marie Claire SA, Bobbi Brown had this to say:

I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa. I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of “be who you are beauty”

Marie Claire SA also shared a behind the scenes picture on Twitter.

BTS: Our Fashion & Beauty Director, @Kellynfung chatting to @Miss_LIRA #BobbixLira pic.twitter.com/kt78JD1tPo

— Marie Claire SA (@marieclaire_sa) March 9, 2016

We can’t wait to see the official campaign photos, stay tuned to BellaNaija Beauty for more on this story.