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Listen to “Nigeria’s Music Industry – Ready & Open 4 Business” with DJ Cuppy, Michael Ugwu & NotJustOk at SXSW 2016



SXSW Festival Nigerian Music Panel
For anyone who loves Nigerian music, this is a must listen discussion!
At the recent South by Southwest 2016 Music, Film and Interactive Festival – SXSW 2016 which took place in Austin, Texas; one of the most insightful panel discussions was “Nigeria’s Music Industry – Ready & Open 4 Business”. The panel featured Michael Ugwu – General Manager of Sony Music West Africa, Cuppy – DJ and Media Personality, Ademola Ogundele – Founder/CEO of NotJustOk and the moderator Ovie Ofugara – Head of Content at NotJustOk.

The panel analyzes the structure of the industry including genres and sub-genres, how and where music is made, income streams (how music is monetized by Nigerian artists) and so much more.

Listen below.

Photo Credit: Instagram – @cuppymusic


  1. GistYinka

    March 28, 2016 at 2:08 pm

    DJ Cuppy is on point, Demola shows he know the inside and out of Nigeria music industry and lastly kudos to Ovie for well prepared series of questions on Nigeria Music Industry.

    Michael Ugwu is the genius and I will be looking forward for what Davido and Sony Music deal means for Nigeria and African music.

  2. Reign Coker

    April 5, 2016 at 6:51 pm

    The randan her Tweet is generating is very selcouth, asinine, puerile, unfair, and nescient.

    She didn’t say money is nothing, a soupçon or medium; she said it is not everything.

    Maryam Babangida died of cancer in 2009, ditto Alare Alaibe. Let’s not forget Adams Oshiomole’s wife. If money can’t guarantee you heaven, can’t keep you alive long enough for you to see Jesus descending from the clouds, can’t stop your boyfriend, girlfriend, fiancé, fianceé, or spouse from cheating on you, can’t restrain your kid from becoming a terrorist (think the underwear bomber, Abdulmutallan), can’t make your kids not suffer from “affluenza” — it is not everything. It is not everything, I repeat.

    Nigerians are largely specially fiendish, frustrated, furibund, uncouth people. Yes, the economy grew by 2.8 percent year-on-year in 2015 — the slowest since 1999…but how about aiming the fury at the Buhari Administration and the state governors? How about defenestrating party affiliations — that deeply stupid “the APC is a party of saints and the PDP is a party of kids of Beelzebub” and vice versa that contribute zilch to the bottomline of everyday Nigerians and instead coadunate and call out and keep politicians on their toes? Femi Otedola’s daughter is responsible for a headline inflation of 11 percent? Or the poor stock market? Or the capital flight? Can’t a rich girl express herself? This shit is so wrong and iring. I’m outta here, abeg.

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