For anyone who loves Nigerian music, this is a must listen discussion!
At the recent South by Southwest 2016 Music, Film and Interactive Festival – SXSW 2016 which took place in Austin, Texas; one of the most insightful panel discussions was “Nigeria’s Music Industry – Ready & Open 4 Business”. The panel featured Michael Ugwu – General Manager of Sony Music West Africa, Cuppy – DJ and Media Personality, Ademola Ogundele – Founder/CEO of NotJustOk and the moderator Ovie Ofugara – Head of Content at NotJustOk.
The panel analyzes the structure of the industry including genres and sub-genres, how and where music is made, income streams (how music is monetized by Nigerian artists) and so much more.
Photo Credit: Instagram – @cuppymusic