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Pepsi Rocks Fun Lovers with Music and Soccer at Gidi Fest 2016



D'banj and Dancers

D’banj and Dancers

Two of Pepsi’s core offerings to its youth market, music and soccer, were unleashed at the Eko Atlantic Beach, Lagos this Easter during the third edition of the Pepsi Co-sponsored Gidi Fest.

Pepsi Gidi Fest Pix 1_Tiwa Savage

Brand Ambassador Tiwa Savage

The concert co-sponsored and refreshed by leading soft-drink, Pepsi, featured top entertainers from Nigeria and South Africa such as: Pepsi music ambassador, Tiwa Savage, Phyno, Timaya, Riky Rick, K.O. Yemi Alade, UK artiste Rachel Carr, Riky Rick and K.O. both from South Africa. Fast rising artistes Adekunle Gold, Small Doctor and David Grey opened the show.

Pepsi Ambassador, Tiwa Savage once again showed why she is Nigeria’s most sought after female artiste by delivering a performance to remember at the just concluded Gidi Culture Fest which was co-sponsored by leading soft drink Pepsi. Enervated at a stage during her performance Tiwa reached for a bottle of cold Pepsi to refresh and regain her groove.Pepsi Gidi Fest Pix Pix 2_Tiwa SavageThe event also had corporate executives trying out their skills in beach soccer with their colleagues cheering them on from the sidelines. The hot sandy beach and an energy sapping game left the players dehydrated at half-time but they regained their vigour to play after being refreshed by Pepsi.Pix 8

Marketing Manager, SBC, James Adah and the Brand Manager, SBC, Segun Ogunleye rewarding winners of the beach soccer game at Gidi Fest

Marketing Manager, SBC, James Adah and the Brand Manager, SBC, Segun Ogunleye rewarding winners of the beach soccer game at Gidi Fest

Head of Marketing, Seven-Up Bottling Company Plc, Norden Thurston expressed satisfaction with the performance of Pepsi Ambassador, Tiwa Savage and all the artistes at the Gidi Fest.

Represented by Brand Manager, SBC, Segun Ogunleye, Thurston noted that the partnership with Gidi Fest is another platform to demonstrate Pepsi’s commitment to consumers as an exciting youthful brand. “Pepsi is always seeking ways to bring world class entertainment to its consumers”.

Yemi Alade

Yemi Alade



South African artiste K.O

South African artiste K.O

Pepsi Gidi Fest_crowd_Pix 10 ________________________________________________________________________
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  1. wasek

    March 27, 2016 at 11:48 pm

    Tiwa savage performance was overwhelming I swear to god that girl is great and full of fire

  2. keke driver

    March 28, 2016 at 8:18 am

    I missed the event #Sad

  3. Tosin

    March 28, 2016 at 9:08 am

    it was GREAT.
    the afternoon hangout was awesome. Evening shows sweet. David Grey. Nsikak. Those two especially, I want to see again SOOOOOOON. The night stuff, so sorry, so sorry, but I am too old for that level of noise. You wan turn pesin crase? I had to flee could not even survive for a minute once they achieved their target decibel level.

  4. analuwe

    March 29, 2016 at 9:37 am

    Great one for Pepsi, if most corporate organisations sponsor events like this jobs would not be that scarce and the economy would benefit from it

  5. Omooba

    March 29, 2016 at 9:50 am

    What a great event. Tiwa still remains a super star after one. Well done Pepsi…

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