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CNN Passion To Portfolio features Sony Music West Africa’s Pioneer General Manager, Michael Ugwu



Mike is Leading

In a recent episode of CNN‘s Passion to Portfolio themed  “A Passion for Music, a Pioneer in Business“, the business TV show features Music business entrepreneur and Sony Music West Africa‘s pioneer General Manager, Michael Ugwu. In their own words, with the evolution the music industry is undergoing, Michael Ugwu is in high demand which is why he was on a panel of experts discussing the Nigerian Music Industry at the just concluded SXSW Music conference and the reason Sony Music Entertainment brought him on board when it was time for them to get into the West African Market.

On what inspired him to get into the music business, he had this to say:

“I was in finance in the UK, I’ve been in the fashion space because I love fashion, I got into farming for a little bit and after that I went into politics.  I don’t feel like I actually work, I feel like I wake up everyday to do something that I love.

He believes there are things a corporation like Sony Music can do to help up the stakes locally such as more exposure for artistes internationally coupled with a better presence of International acts locally. He also believes that an ever-growing audience able to legally stream content will make the music industry boom in Africa.

Everybody loves music, but coming from a traditional family you can’t say “I want to go into music” because people would think one was crazy”

You can check out his full feature with CNN”s Passion to Portfolio here

Connect with Michael Ugwu on Instagram @iam_magicmike and SonyMusic Africa on @sonymusicafrica
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  1. hmmmm

    May 6, 2016 at 12:44 pm

    well done Michael. From the painful iroking music exit to sony . God bless u

    • Toyosi

      May 6, 2016 at 1:47 pm

      was about to say the same thing too, that was just bad treatment. actually them Jason shutdown Iroking (they called it restructuring, lol) after all the support the music industry gave them. Now everybody has moved to soundcloud and itunes.

  2. Doris

    May 6, 2016 at 1:44 pm

    Great Job Mike, You are indeed a trail blazer…

  3. Silva

    May 6, 2016 at 1:52 pm

    Great work Mike….. More blessings

  4. Mark

    May 6, 2016 at 1:54 pm


  5. Prince

    May 6, 2016 at 2:02 pm

    A true visionary…your hard work and hustle is paying off handsomely. kudos!

  6. orok etok

    May 6, 2016 at 2:06 pm

    u are indeed what the Nigerian music industry needs,well done boss.

    • Akpos

      May 6, 2016 at 3:43 pm

      How you know? who e epp

  7. Munah Said

    May 6, 2016 at 2:06 pm

    Mike is a great leader and Sony Music couldn’t have made a better choice about giving the reins of pioneering its brand in West Africa. This is just the starting point as we see that you are bringing a breath of fresh air to the music business scene. Keep blazing boss!!!

  8. John

    May 6, 2016 at 2:12 pm

    That’s greatness personified

  9. Layo

    May 6, 2016 at 2:51 pm

    And here we go again with all these PR laced comments.

    You know them from the one-liners and similar themes.

    No doubt this Mike guy is doing great things (plus he’s super cute) but when you see these sorts of comments from strange names (yes we know the regular BN crew), it just doesn’t look right.

    • Amaka

      May 6, 2016 at 3:05 pm

      Uhmmm layo, so your achievement in life is to be a bella naija “regular crew”? oh lawddd???? somebody pinch me and tell me this Layo actually got a life!!!! Well go ahead and join the PR to promote a man that is doing great thing for naija music industry oooo…..if only u have a life!

    • Tikka Masala

      May 6, 2016 at 3:19 pm

      How about we just focus on the fact that he’s super cute? #MikeisSuperCute ;—)

    • Osas

      May 6, 2016 at 3:45 pm

      This is someone’s boo o

    • The real Ibinabo

      May 6, 2016 at 11:09 pm

      hah Arese Ugwu’s husband. You better mind yourself

    • Dangote's inlaw

      May 6, 2016 at 3:51 pm

      You are right to an extent… but u should know that when stuffs like this go live on popular platforms like CNN, people who know you and what you are doing will always support. Anyway the Nigerian Music needs revolution so i wish him luck

  10. Ebuka

    May 6, 2016 at 7:03 pm

    lmfao…… free me digital peeps, i hail una!

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