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#ThinkLessDoMore ! Unilever Plc Hosts Muslim Faithfuls Across Nigeria During Ramadan

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As Muslims all over the world including Nigeria, embark on the annual Ramadan fast, Unilever Nigeria Plc. is hosting Muslims faithful’s in the Mobile Lipton Ramadan Lounge stationed in various mosques Pan Nigeria. This is the brand’s way of encouraging consumers to take action in line with the spirit of Ramadan through the just launched Ramadan campaign for her flagship Lipton Yellow Label tea brand.

The Lipton Ramadan campaign is about encouraging our Muslim brothers and sisters to #ThinkLessDoMore by taking actual, concrete actions this season without expecting anything in return. The campaign kicked off first week in June with some popular social media celebrities using the hashtag #ThinkLessDoMore on their twitter and Instagram handles and this will continue through the Ramadan period on television, radio, social media and other communication channels.

Speaking about the rationale behind the campaign during one of the mosque activation at Housing Central Mosque Bodija Ibadan, the Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan period is a very important one for Muslim Lipton consumers across Nigeria. It is not only a time of reflection and prayers but also a time to reach out to someone in need.

She added that

It is a fundamental human truth that we all have good intentions and thoughts that are related to social goodness but most times, our busy lives get in the way of turning these thoughts into actions”.

In the past week, the Lipton mobile Lounge was stationed at various mosques in Lagos, Abuja, Kaduna and this week, it will be at select mosques in Ibadan, Osogbo, Jos, Bauchi and Kano, where refreshments will be provided to Muslim faithful’s at IFTAR every evening. There was a lot of excitement and smiles on the faces of the Muslim faithful’s, as they received their refreshments from the Brand Ambassadors.

As the Lipton Brand Manager, Tayo Adesokan also pointed out,

“It’s not just about Lipton preaching but also taking concrete actions too. This is Lipton’s way of also “Doing” in line with the campaign idea”.

Unilever's brand building director of food, Nsima Ogedi-Alakwe engaging with consumers at a Lipton Ramadan Lounge in Lagos

Unilever’s brand building director of food, Nsima Ogedi-Alakwe engaging with consumers at a Lipton Ramadan Lounge in Lagos

Category Manager Tea and Spreads Unilever, Vivian Ihaza presenting a gift to the Secretary of Housing Central Mosque Bodija, Alhaji Ogunrinde

Category Manager Tea and Spreads Unilever, Vivian Ihaza presenting a gift to the Secretary of Housing Central Mosque Bodija, Alhaji Ogunrinde

Brand manager Lipton, Adetayo Adesokan, presenting a gift to the representative of the Chief Imam of National Mosque FCT Abuja

Brand manager Lipton, Adetayo Adesokan, presenting a gift to the representative of the Chief Imam of National Mosque FCT Abuja.

Mosque representatives of the Markaz Central mosque, Agege Lagos with the Unilever brand team and brand ambassadors

Mosque representatives of the Markaz Central mosque, Agege Lagos with the Unilever brand team and brand ambassadors.

Lipton team in Lagos

Lipton Ramadan team in Lagos

Muslim faithfuls queuing up to collect their refreshments at the lipton lounge

Muslim faithfuls queuing up to collect their refreshments at the Lipton lounge

Muslim faithfuls in Oshogbo collecting their refreshment at Iftar

Muslim faithfuls in Oshogbo collecting their refreshment at Iftar

A muslim faithful being handed his refreshment at the lipton ramadan lounge in Bauchi State

A Muslim faithful being handed his refreshment at the Lipton Ramadan lounge in Bauchi State

The executive secretary of the National mosque Abuja, Alhaji Ibrahim Jede, commending the lipton initiative on AIT

The executive secretary of the National mosque Abuja, Alhaji Ibrahim Jeda, commending the Lipton initiative on AIT

Executive secretary of the Nation mosque Abuja, Alhaji Ibrahim Jeda, handing out refreshments to muslims in the lipton lounge at Iftar

Executive secretary of the National mosque Abuja, Alhaji Ibrahim Jeda, handing out refreshments to Muslims in the Lipton lounge at Iftar

Muslim faithfuls queuing up at the lipton lounge in Jumat mosque, Kano

Muslim faithfuls queuing up at the Lipton lounge in Jumat mosque, Kano

Lipton Ramadan Team in Ibadan

Lipton Ramadan Team in Ibadan

Muslim faithfuls queuing up at the Lipton ramadan longe at Jumat mosque, Kano

Muslim faithfuls queuing up at the Lipton Ramadan lounge at Jumat mosque, Kano

Lipton ramadan team in Ogbomosho

Lipton Ramadan team in Ogbomosho

Muslim Faithfuls at Ogbomosho Lipton ramadan lounge

Muslim faithfuls at Ogbomosho Lipton Ramadan lounge

Muslim faithfuls at the lipton ramadan lounge in Jos

Muslim faithfuls at the Lipton Ramadan lounge in Jos

Lipton ramadam team in Yola

Lipton Ramadan team in Yola

Lipton brand canvassers with Field sales manager, Adamu Hamman in the Lipton ramadan lounge at Nassarawa mosque, Yola

Lipton Ramadan Team at Nassarawo mosque, Yola

For more information, visit https://web.facebook.com/LiptonNigeriahttps://twitter.com/LiptonNG
TVC YouTube Link: https://goo.gl/DDxyC3

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1 Comment

  1. Exclusive

    June 30, 2016 at 5:39 pm

    A thoughtful way to do more. Great idea.

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