As part of its commitment to empower 1,000 widows across Nigeria, Lipton Yellow Label Tea has partnered with Hope for Life Initiative, God’s Wives, and Women and Orphans Empowerment Organisation on its ‘Reasons to Smile’ campaign.
Designed to support the women through untold hardship and discrimination, the campaign will provide them with the needed opportunities for solutions and financial empowerment by making available necessary care packs and seed funds to start businesses and improve their lives.
Founded by media personality, Bolanle Olukanni, God’s Wives is a Foundation established to protect, empower, and re-dignify widows while also providing training to aid employment. The Foundation is created to also start a conversation about many cultural practices that widows are forced to endure.
The Widows and Orphans Empowerment Organisation (WEWE) is a not-for-profit, Non-Governmental Organisation (NGO) which started out as a Community-Based Organisation (CBO) with the aim of providing scholarships and economic empowerment to orphans and widows in Okigwe, Imo State.
With the intent to empower widows and children to be self-reliant and productive through the Hope for Life Initiative, widows are involved with programmes to acquire new skills, and the organisation also manages seminars at schools in rural communities for the purpose of mentoring the students.
“Knowing the untold hardship and challenges faced by widows, we have the power to lighten their burden and put smiles on their faces either as a corporate imperative or individual responsibility,” said Damilola Dania, Lipton’s Brand Manager, while speaking on the campaign.
“Our purpose is to awaken the world to quality connections that enhance mental wellbeing in society. Partnering with these NGOs on the ‘Reasons to Smile’ campaign enables us to achieve our objectives and make the desired impact on the widows,” she added.
Every pack of Lipton Yellow Label purchased from now till the end of June will serve to support the brand’s effort to empower widows. For updates on Lipton ‘Reasons to Smile’ campaign, follow @LiptonNg on Twitter and LiptonNigeria on Facebook and Instagram.