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The #Aboutthatcurvylife Collective Will Make Runway History at #HeinekenLFDW2016


 on proudly powered by tech giant, Intel, is set to make Pan African fashion history with its entry at Heineken Lagos Fashion and Design Week 2016. Titled #Aboutthatcurvylife Collective, the runway show will feature five contemporary plus fashion brands consisting of four womenswear lines and one menswear line. This will be the first time in the history of LFDW that a plus fashion show would take to the catwalk. 

Matthew Idiang, Tobi Ogundipe, Latasha Ngwube, Makioba Susan Olugbile and Osa Aisien

Matthew Idiang, Tobi Ogundipe, Latasha Ngwube, Makioba Susan Olugbile and Osa Aisien

The official announcement was made at a press gathering of writers, presenters, bloggers and fashion influencers held at the ZAZAII showroom in Victoria Island. The purpose of the conference was to announce the selected brands set to showcase in the collective, namely; Maki Olugbile for Makioba, Osa Aisien for MaBello Clothier, Tobi Ogundipe for Tosfa, Aisha Achonu for Aisha Abu-Bakr Luxury  and Matthew Idang for Assian– each designer will be presenting 6 looks, culminating into a 30-piece strong catwalk.

Latasha Ngwube

Latasha Ngwube

According to the founder of, Latasha Ngwube;

We could not have been included on Africa’s most organic and progressive fashion event at a more strategic time. All over the world there has been a spotlight on body positivity and fashion inclusion for more than just runway sizes. This year’s theme of “Connecting the Dots” is more than just a catchy phrase and we are glad to be a part of  Heineken LFDW 2016, thanks to Intel. Bringing this vision to life has been an unforgettable experience so far…my background and decade long experience in the fashion and lifestyle industry prepared me for this role as Creative Director of the #Aboutthatcurvylife Collective and this is only the beginning”.

The designers of the collective were handpicked by Latasha on the basis of their creativity and passion for their craft.  Each designer expressed their excitement in taking part in the groundbreaking collective and their aspiration for the local plus fashion industry. They have also been working with veteran model, Andy Ogbechi of AA Squared Network whose expertise has proved invaluable for the models who will be hitting the catwalk. Mania Magazine Editor, Godson Ukaegbu is also working with the designers, overseeing their process, ensuring their first outing at fashion week goes well.

The #Aboutthatcurvylife Collective is showing on Wednesday the 26th of October at Heineken Lagos Fashion and Design Week’s Runway Tent in Federal Palace Hotel, Victoria Island and will also be part of the X retail experience with our ATCL x POPUPPLUS  sales and exhibition booth.

atcl_Ajibola Babatund Aweda, Anne Okwuzi, Latasha Ngwube, James Opara and Emmanuel Sadi (ATCL Team)_bellanaija

Ajibola Babatunde Aweda, Anne Okwuzi, Latasha Ngwube, James Opara and Emmanuel Sadi (ATCL Team)

atcl_Ariyike Akimbobola_bellanaija

Ariyike Akinbobola

atcl_Beauty Ayegba_bellanaija

Beauty Ayegba

atcl_Daniel Chiazor_bellanaija

Daniel Chiazor

atcl_Deola Adebiyi_bellanaija

Deola Adebiyi

atcl_Edinrin, Funke,Konye, Latasha & Moji_bellanaija

Edinrin, Funke,Konye, Latasha & Moji

atcl_Erumu Odiete_bellanaija

Erumu Odiete



atcl_IMG_2583_bellanaija atcl_IMG_2643_bellanaija atcl_IMG_2657_bellanaija atcl_IMG_2659_bellanaija


Matthew Idiang, Tobi Ogundipe, Latasha Ngwube, Makioba Susan Olugbile and Osa Aisien

atcl_Latasha Ngwube Addressing The Press_bellanaija

atcl_Kemdy McErnest and Latasha Ngwube_bellanaija

Kemdy McErnest and Latasha Ngwube


atcl_Makioba Susan Bob-Manuel_bellanaija

Makioba Susan Bob-Manuel

atcl_Mojisola Allen_bellanaija

Mojisola Allen

atcl_Nikky Anyansi_bellanaija atcl_Nimide Ogbeun_bellanaija atcl_Oge Agu_bellanaija atcl_Oge Agu, Latasha Ngwube and Ariyike Akinbobola_bellanaija atcl_Oma Chiri_bellanaija atcl_Osa Aisien_bellanaija atcl_Tobi Ogundipe_bellanaija atcl_Tosin Bucknor and Illrymz_bellanaija atcl_Velma Williams_bellanaija

Stay locked on to our website and follow us on social media for more information as we count down to #LFDW2016
Instagram: @aboutthatcurvylife  @atclstreetstyle
Twitter: @thatcurvylife


  1. Awiase

    October 23, 2016 at 5:08 pm

    Are the men there also curvy or to support?Maybe photogs….Ei Madam Photog next time go simple,the African way at least…Wearing stocking in this hot weather??Ok well now the stockings are crying for their live,it’s too here outside and inside so they are ripping apart.

    • Anonymous

      October 23, 2016 at 7:26 pm

      I was in tears when i saw the state of the hose. The photographer should have deleted that photo in the spirit of human decency. I just kent ..lOl.

    • That heavy life

      October 24, 2016 at 11:06 am

      But why na? These photos are cruel. Bella Naija has turned to Cruella Naija.

    • Fleur

      October 24, 2016 at 2:59 pm

      Latasha, check your edema around the ankles. It is telling you about your circulation. you need to fix it to avoid complications. Love ya.

  2. .....just saying

    October 24, 2016 at 6:37 am

    Nigerians sha! Which one is pan African history on top LFDW feature? O ga o!

  3. princess joy

    October 24, 2016 at 12:10 pm

    Deola what are you putting on

  4. Fleur

    October 24, 2016 at 3:00 pm

    Latasha, check your edema around the ankles. You dont want to have complications. Love ya dress, hair and vivacious self!

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