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Blogger Lola OJ is the Muse for Contemporary Womenswear Brand Xoxo | Lagos’ Debut “Cosmopolitan” Collection

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Xoxo | Lagos is a contemporary brand conceptualized by sisters, Toluwani and Faidat.

This campaign focuses on clean lines and pastel color combinations.

For its debut campaign, creative director, Tolu Oyefuga, selected a collection full of fun and affordable cupboard staples. “Our vision for the brand is a fashionable fusion of fun, effortless style and class. From the Carrie blazer dress to the Samantha dress, these outfits will take you from day to night effortlessly, leaving you stylish at all times.”

Beauty & Style Blogger Lola OJ serves as the muse for “Cosmopolitan” as her edgy style and dare-to-be-different confidence personify the XOXO Woman.

See the collection below.

xoxo_1 xoxo_2 xoxo_6 xoxo_3 xoxo_4 xoxo_5 xoxo_7 xoxo_8 xoxo_9

Credits :
Model : Lola Oj @lolaoj
Make Up : Nene Ndukwu @beautyby_nene
Hair : TW Wigs @tw.wigs
Clothing : XOXO | LAGOS @xoxolagos
Photography : Sunmisola Olorunnisola @sunmisola_olorunnisola
Creative Direction : The Style Concierge @thestyle_concierge
Contact[email protected] | 09085569349

12 Comments

  1. Right

    November 3, 2016 at 10:57 am

    Debut thrash .

    • Mimi

      November 4, 2016 at 4:04 am

      Its a debut…we will allow them. First time unlucky. No creativity. looks like stuff we can buy anywhere online for 7k, unless they’re just copying existing styles. If you’re just another fast fashion retailer then this needs to be made clear. Trying to capitalise on Lola Oj’s fame makes sense, she has a following and will catch an eye they otherwise wouldn’t have. Second time around we expect major improvements. Good luck ladies!

  2. Derin87

    November 3, 2016 at 12:03 pm

    It’s creative, the pictures are nice, but the clothes are trash. I understand it’s meant to be affordable staples, but those ruffles are so overdone, the blazers are not bad though.
    Some of these Nigerian brands/designers are so annoying, they spend so much money on campaign shoots, only for you to go to their Instagram pages and see only email address for contact details. So I have to send an email because I want to buy white shirt *sigh*

  3. Ify

    November 3, 2016 at 12:51 pm

    Ah ahn! Is it the same pics I’m seeing? The clothes are nice na and wearable too. My favorite is the first one.

  4. Thatgidigirl

    November 3, 2016 at 1:05 pm

    Tacky!!!!

  5. Ada_ugo

    November 3, 2016 at 1:47 pm

    this doesn’t seem to me like Lola’s edgy style.. plus Lola’s generally more conservative in her dressing, and I think that suits her better than this

  6. Xplorenollywood.com

    November 3, 2016 at 1:48 pm

    Hmmmm… Would i say styling! Dont like the black overall and that yeah the first two outfits, just saw them as i was driving pass balogun market so , not a big deal! But they are wearable though!

  7. Christian Sister

    November 3, 2016 at 2:24 pm

    Nothing new here really. And the photos are too jumbled together. If I can get most of these clothes in balogun market, why would I now buy them from you? Designers need to take note really. What’s your unique selling point?

  8. Mahka

    November 3, 2016 at 2:25 pm

    Ndi abia kwa…this clothes have been done n dealt with.
    Even you Lola suppose know…haba.

  9. Sonya

    November 3, 2016 at 6:00 pm

    fab fab off-shoulder red dress! but she’s too petite for these big hair-dos. very distracting from the clothes. Nice effort.

  10. Natu

    November 3, 2016 at 8:01 pm

    Looks like fashion nova.

  11. Carlin

    April 6, 2017 at 8:44 am

    Love this red dress.i also have a similar one.and i got mine at here. i love it very much.www.gearbest.com/off-shoulder-red-dress-_gear/

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