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BN Beauty: L’Oreal signs its First Transgender Model Hari Nef as a Spokesperson

BellaNaija.com

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L’Oreal Paris reveals transgender model, Hari Nef, as a spokesperson for the brand in its ad campaign that celebrates diversity which was aired for the first time during the awards broadcast last night.

In the ad, was also brand’s global spokeswoman Blake Lively as well as models Lara Stone, Alexina Graham and Xiao Wen Ju. However the highlight of the campaign was the casting of plus size models Sabina Karlsson and Marquita Pring as well as the transgender model and activist, Hari Nef. This was a big deal though the brand has casted a transgender in a Brazilian ad campaign, this is the first time the brand will sign a transgender as a brand’s spokesperson.

Watch Video

@lorealmakeup #truematch campaign i hate my voice but i love a nude beat for daytime to night

A video posted by Hari Nef (@harinef) on

Source: Allure

 

2 Comments

  1. Samuel

    January 9, 2017 at 11:22 pm

    Love ur site

  2. king Bey

    January 10, 2017 at 6:54 am

    Ever since Mac signed Caitlin Jenner every brand are now doing the same…

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