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“Conscious Uncoupling” – A Collaborative Fashion Editorial Celebrating Women’s History Month

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This editorial is a fashion photo series created to celebrate Women’s History Month and to depict the way women are currently treated in the society.

Power Play

Here he wears peacock colours because he is the peacock. The highflier. The one that shows off all his success at work and in the world. The woman wears red, her heart and love and life. White, her innocence and purity of womanhood she owes to her man. And black, which may mean submission or mourning the life she will never live judging by the expression on her face which is bored and deeply saddened yet gravely accepting of her current lot in life.

Cruel Intentions

Abuse is something women should never go through in relationships.

Come As You Are

The red the woman wears is her heart, her love, her life all over herself because when she presents herself to her man, she is to give him ALL of herself, love, life and all.

The man wears black around his waist. The black symbolizes the power of his manhood. A privilege he “bestows” on the woman which is why he “expects” her to submit herself wholly to his power and privilege.

Master and Muse

This represents the objectification of women. The woman is to be perfect, beautiful. An almost impossible standard. Judging by the man’s position, the woman is the man’s play thing for satisfaction and pleasure. But if you look closely, you can see sadness and pain in the beauty of the woman’s expression.

Don’t Fence Me In

The man is dressed in black which depicts severity, power, machoness. His expression is just as severe, reaching out to feel the pulse of the world. His hair is purple, because he is king and “rightfully so”.

The woman is in red depicting heart, emotion, love. She’s holding on to the man for fear of going at it alone or maybe by social and cultural relegation. The sameness in sartorial garb means regardless of gender or social disposition, we are all the same deep-down.

It’s A Wrap

Credits
Photography/Direction: Emmanuel Arewa | @spotlightpi
Styling/Words: Kayito Nwokedi | @kayito_n
Hair: Bernard Okon | @bernardsmiless
Makeup: Sulaimon Kazeem | @casskoncept
Models: Susan Garland | @iamsusangarland & Melissa Devidal | @mel_devidal
Beauty Retouched: Oluwaseun Omosekejimi | @libartystudios

16 Comments

  1. Nakoms

    March 20, 2017 at 6:39 pm

    Hi guys. Whatever happened to Bruno on this platform! I really miss him. Kinda liked his take on fashion (even though I might disagree with him on most other issues)

    Bruno wherever you are, hope you are having a good life! Cheers man!

    • sweetzie

      March 20, 2017 at 7:32 pm

      Bruno’s probably going through mid life crisis or getting to know himself because his comments are always bitter/angry, especially towards women!??

  2. The Real Oma

    March 20, 2017 at 6:53 pm

    Very interesting concept. Creative and beautiful. The models are hot

  3. yinka

    March 20, 2017 at 8:11 pm

    This is awesome

  4. Babym

    March 20, 2017 at 8:39 pm

    Wow, very thought provoking and creative. Fab job

  5. Naveah

    March 20, 2017 at 8:39 pm

    Pictures 3 and 4 are very disturbing, they depict control, abuse and anger. I don’t think that is the right image to “celebrate” women’s history month. The CDC’s 2010 National Intimate Partner and Sexual Violence Survey, released again in 2013 with new analysis, reports in its first-ever study focusing on victimization by sexual orientation that the lifetime prevalence of rape, physical violence, or stalking by an intimate partner was 43.8 percent for lesbians, 61.1 percent for bisexual women. Let’s be mindful the kind of images we put out there for the sake of art.

  6. Sigh

    March 20, 2017 at 8:43 pm

    As beautiful as the first couple of clothes and shots are, this shoot is bullshit. They could have used a different angle of empowering the woman and still created beautiful images for the sake of Women’s History Month. Their said purpose of ‘to depict the way women are currently treated’ only served the shoot, contradicts their ‘celebration’ of Women’s History Month and did nothing for the reality of women. Just say you wanted to create a contradiction of beauty and violence and start a conversation rather than claim interest in the plight of women. Instead, this shoot glamourised (and objectified) abuse and violence towards women and as much as that is very much the history of women, we need more positive images and stories, even made-up circumstances (for the sake of fashion shoot if that’s what they want) that speak of the survivors and those who overcome, to ENCOURAGE and uplift other women. Not a fashionable portrayal of sad truths which no woman want to find themselves in or remain in and which moreso, the entire creative team most likely just created to ‘fit’ into the month. Beautiful editing, beautiful models, trash concept.

  7. Guy

    March 20, 2017 at 9:04 pm

    I get your point but the reality is that abuse is still happening to women in many relationships. And we cannot look away from it for any reason. We must talk about it with every avenue we can employ and find ways of curbing it. So the disturbing images are very apt.

  8. Na wa

    March 20, 2017 at 9:12 pm

    Please what is creative about this overly edited images? Na real wa

    • LoveAddict

      March 21, 2017 at 12:14 am

      The images are thought provoking and dare I say one of the best, quality wise that i have seen in a while. No shade but i thought it was shot by an international photog. I have to say kudos to the team behind this. Good work……….

    • Huge

      March 21, 2017 at 6:55 pm

      Your hard work and sweat will be the wa.

      If you have an actual critique to make, articulate your points and educate us instead of this pointless waste of words.

  9. calyxte

    March 20, 2017 at 10:14 pm

    Bravo!!! Now this is an editorial worthy of Vogue stands. Kudos! For the concept and actualization, although I feel both models could have tried harder in terms of facial expression depicting pain

  10. Ayo

    March 21, 2017 at 5:58 pm

    Very beautiful concept and nicely executed. Like dance captured, almost.

  11. Reina de las Fabrica

    March 22, 2017 at 11:28 am

    Only found out I was holding my breath after the last picture. WOW. LOVE, LOVE, LOVE. The styling and photography, directing, all in perfect harmony. Hats off to the models. A concept I am proud to view a million times over.

  12. Bibi

    April 1, 2017 at 5:57 pm

    This is so creative..whoever styled and created this idea is so creative. Kudos to the talented photographer who delivered this clear shots.
    Kayito, you are very talented, I think I prefer you to the Richard dude, at least, I have seen what you can actually do and what you have delivered.., instead of someone who just talks and cannot back up all the ‘fashion experience’ with something as artistic as this.
    Please do more amazing photoshoots with more clothes cos I would love to see you explore more themes with the amazing designs from the new crop of talented Nigerian designers.

  13. amina

    April 30, 2017 at 2:11 pm

    People don’t judge a book by its cover, do they? Of course they do. Whether it’s the presentation of your models it very creative and beautiful

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