After the success of the first two seasons and several pop ups, Bearded Genius is back with their highly anticipated Asiko III apparel line!
“The difference between my beard and yours is the genius behind mine”
Bearded Genius is the brainchild of a literal bearded genius. The brand provides clothing apparel, self-care grooming products such as oils, balms and accessories not only to bearded men but those aspiring to grow a beard and beard lovers alike. Growing a beard is an art that teaches values of its own: patience, prudence and perseverance. Bearded Genius have incorporated this art into a lifestyle, a lifestyle that is embraced and expressed through their designs and products.
“Our fashion accessories transcend ‘beardedness. They are for anyone whose self-expression is in sync with that of Bearded Genius: the lifestyle that does not rely on voice or speech. It’s an attitude of simple, cerebral and artistic authenticity” – Bearded Genius
Asiko III comprises of t-shirts and Dad (baseball inspired) hats. Inspired by Yoruba, youth and street culture. The tees are made using the finest cotton blend Nigeria has to offer and are available for preorder via email.
See the Collection
Creative Direction and Styling: Bella Adeleke | @bellaadeleke
Photography: Jay Olowu | @jayolowu
Videography: Egofix Ent | @mregofix
Makeup and Grooming: Leylarh Cadne | @leylarhcadne
Brand: Bearded Genius| @bearded_genius