Connect with us

Career

KacheeTee: Hey Blogger! Here are 4 Ways to Gain Followers & Increase Blog Traffic

Published

 on

Every time someone asks me about my blog, KacheeTee.com, I’m quick to explain how much I just really love writing, sharing information and building a community. When they begin to ask about the technical bits of blogging, my mood change becomes almost visible. And that’s because I quite dislike the latter. I really look forward to days when all I have to do is write, while other people worry about technicalities. From editing, to photograph sourcing, to SEO & plugins, design and functionality of the blog etc. Oh and of course, the toughest of them all – growing your blog and building an audience.

I recently unsubscribed from a couple of email lists that constantly claim to have the tips on growing your blog – multiplying your email list from 1 to 1000 in a week, building your Pinterest and using that platform to grow your blog, offering services, freebies & products to incentivise people. While it’s all good advice – and absolutely a great way to build your following, it’s really not up my alley. And for many bloggers who just start up and are looking to gain some following, it’s unlikely to work for them as well.

First, there’s a difference between traffic and a community. You could have just one post which ranks absolutely top on Google, such that it drives people to your blog regularly. But then after reading it, they bounce away. This applies to offering freebies in exchange for a subscription to a mailing list. Many times, once I receive the freebie, I’d likely unsubscribe, except there’s something else keeping me back.

Building a community, however, is different! And that’s what I (and I assume many bloggers) want. I want to attract a group of people that genuinely love hanging out on this cyber space – for what they gain from it: inspiration, information or just good ol’ laughter. A group of people who inspire each other through their comments and interactions. I want a group of people I can, perhaps, get to know as individuals and share in their stories. I probably say it too often, but connecting with people here has been one of the best parts of this journey. I love how at the moment, I can spot new commenters on the blog and I genuinely have an idea of the personalities behind many of my readers (who leave comments!)

All of this, however, stems from organic growth, and as even the biggest bloggers will tell you, these things often take time and it’s a process. Very few people really start a blog and get to 100,000 subscribers the next day. To be honest, you’re likely to grow such a community through referrals from your readers and putting yourself out there.

So these are some ways I (in my little experience) think we can increase our exposure and readership.

Post on larger platforms
Yes, like I’m doing on here. In fact, I know for a fact that quite a number of my current readers found me via the various articles I had posted on BN. And I know a lot of people who have gained traction and created their own following by posting frequently on BellaNaija and other large platforms. BellaNaija, it seems, has almost become a spring board for building a following and gaining exposure in Nigeria.

But there are others as well. Just recently, I got a message asking if I’d be willing to share original articles on a certain platform. They have quite a large outreach and I know that if I do go ahead to accept that proposal, I’m likely to get a few new readers. I was tempted to ask if this was a paid opportunity. But should the answer come back in the affirmative (which I doubt) I didn’t want to be swayed to accept, because I honestly don’t think my personal brand vibes with that platform in particular. And so, when posting on larger blogs or platforms, there are a few things to bear in mind.

First is the kind of brand you want to build and the kind of people you’re hoping to attract. Not all large platforms will be a good fit for you. It’s okay to be selective. Also, consider the content you put out there.

Remember that unlike your personal space, you have little or no control over what you put out and any subsequent comments. So be careful, and perhaps develop a bit of tough skin for criticism.

Finally, just because you posted a blog post on a platform with 10 million daily views doesn’t mean you’d get a whole lot of readers. So manage your expectations and know that a few loyal people who will find you and stick around are extremely valuable!

Allow Guest Posts / Interview Features
Guests posts are a great way to reach out to a larger audience. By allowing other bloggers or authors guest post on your blog, you’re indirectly reaching out to their own network, as in many cases, they will seek to share with their followers. It’s often a two-way relationship that works. Just make sure the post is relevant to your platform and of course, one your followers will like to read.

In addition, I personally love getting into people’s heads and knowing what they think. It didn’t take long to incorporate fun interviews on a wide range of topics on my blog. These have come to be many reader’s favourite. Although I had no hidden intentions, I’ve realised that interviewees, just like guest posters often re-share their features – again spreading it to a larger crowd. But, don’t go into this hoping everyone will share – you just might be disappointed!

Connect with other bloggers / blogging networks
In the blogging world, connecting with other bloggers is very useful. And as a growing blogger, one of the easier ways to get yourself out there is to regularly leave useful comments on other blogs and your web link as well.

As long as you’re not leaving spam comments, those bloggers (and ultimately their readers) are likely to connect with you. Think of it as dropping your e-business card. But – and this is a huge ‘but’, do not feel that you have to connect with every single blogger just to gain exposure. Or even leave ‘nice’ comments that you really don’t agree with or believe.

Also, there are quite a number of blogging networks/ groups which help connect with other bloggers, share tips and resources and promote content. Whether on Facebook, Instagram, Twitter, it’s helpful to pick a couple of these and participate.

Consider giveaways / social media ads
Giveaways are a good way as well to attract people, as it leads them to you in the first instance. But then again, there needs to be more to retain them after they’ve participated or won. You may also have noticed more sponsored ads on your Instagram timeline. These are now pretty easy to pull off (and affordable).

So you can choose to boost an Instagram or Facebook post in a bid to reach more people.

Finally, consistency they say is the key. But, only second to great content, of course. So be sure your content adds some sort of value, and strive to keep improving at it.
Be consistent; if people know you post often, it’d register in their heads and they’re likely to return. In all of this though, we need to decide why we really want a million followers. Because as I’ve realised, you can still make an impact, start a business or create value with the few hundreds that you have.

So don’t wait for that massive following. Be bold enough to take little steps, and leverage on your existing networks – your Facebook friends, Twitter following, BBM & Whatsapp contacts and so on. These are the first set of people likely to read and share your content, so don’t ignore them!

Let’s talk. Are you a blogger? What are your favourite and most effective ways to increase your following? What are your challenges?

26 Comments

  1. Ozofu

    June 29, 2017 at 1:53 pm

    I loooooveeeee your blog Kachi. The content is top notch and you are my everyday crush.

    Could you teach me on how I can comment on your blog? I am yet to get the hang of it

    • Kachee

      July 5, 2017 at 2:47 pm

      Thank youuuuuu Ozofu!! This means so so much to me.

      I know the commenting system –
      Disqus – can be a pain. But once you figure it out and sign in, it’s actually amazing, and you can leave comments so easily, You can also leave anonymous comments using the ‘guest’ option. I included a detailed explanation with photos on the FAQ page of the blog. Please check it out – http://www.kacheetee.com/faq/ . Any questions, if you send me an email or DM on Twitter or IG, i’ll respond!

  2. anonymous

    June 29, 2017 at 2:48 pm

    Hey Kachi, I stalk your blog; you, style cheapskate and the alaroro shopaholic, Funny enough, the last two are old friends.

    My blog will be six months in 2 weeks and I’m nearing 10,000 views, To be honest, I was a bit discouraged at 1st when hitting 1000 views was such a huge challenge. But I’m growing, learning and loving the entire process.

    Hope that by December, I’d have built a community of loyalists.

    Keep up the good work

    • Kachee

      July 5, 2017 at 2:48 pm

      Looking at numbers can get so discouraging. Especially when there’s a dip. But just keep focusing on improving (don’t forget promoting though!) and hopefully they’d be growth that’ll make you happy!

  3. Cynthia

    June 29, 2017 at 3:05 pm

    Hi Kachi, am a vlogger + i also run a news blog and i totally love this write up. Thanks. Am going to stick to this advice.

    • Kachee

      July 5, 2017 at 2:49 pm

      You’re welcome!

  4. Bleed Blue

    June 29, 2017 at 3:21 pm

    Nice article Kachi T. This blogging world is not for impatient people for sure!

    Never been to your blog but I checked you out on Instagram because a few people mentioned we kinda look alike (big compliment to me as far as I’m concerned 🙂 ) and I really like your vibe.

    Off to your blog after work. Keep it up!

    • Kachee

      July 5, 2017 at 2:51 pm

      Bleed Blue! (you know you’re famous on the BN community!)
      To be honest, the blog have even improved my patience levels. Lol! Thanks for checking it out. I hope you visit often and maybe leave a comment someday!

  5. Uloma

    June 29, 2017 at 4:25 pm

    Kachi! Nice and relevant write-up. This is the first I am hearing of your blog and I am hooked. My partner and I started our blog http://www.diasporachronicles.com barely 4 months ago. I have come to find out that it is all about passion as the almighty writers block does set in every now and again. To counter this, once I have an idea I jot it down on the draft page of my blog. I have done this frequently and now garnered enough content to last me several months. Money definitely should not be the motivation as it takes years for any penny to trickle in – the BN and LIB example is still relevant. Keying into bloggers with like minds has helped me grow my readership. The most readership I get though is through leveraging on articles I write on Bella. However repeat visits is a problem so I catch the interest of readers by posting new content as often as I can. Social media is another stimulant for readership. Charity begins at home. My classmates from primary school to university can identify with some of the articles so repeat visits is guaranteed. Whatsapp helps as well. Attractive pictures that are in sync with your article will push explorers to click that link. I invest in a photo subscription so that I have a large pool of photo’s to choose from. I also spend time reading and commenting on other people blogs that interest me and hope that they do same.
    Will stop here and start stalking your blog as I know you are a lot more experienced. Well done!

    • Bee

      June 30, 2017 at 6:59 am

      I totally love diaspora chronicles

    • Kachee

      July 5, 2017 at 3:16 pm

      Hi Uloma! I just spent such a long time on DC (see I even know your nickname). You both have done incredibly well for 4 months. I’m still just learning the ropes as well. I agree that even when you post o large platforms, attracting new readers can be tough. But I guess being a bit consistent is key. Commenting on other blogs is def a great way to garner readers, and social media too. These just really take so much time, it’s sometimes hard to balance it all! I’ll stop by your blog often – considering I can now relate with some of these chronicles!

  6. Emmanuel

    June 29, 2017 at 6:34 pm

    nice article.

  7. Chynwa

    June 29, 2017 at 7:15 pm

    I haven’t even read this article but I love your blog. In fact, I should bookmark it. All the very best. Keep it up!

    • Kachee

      July 5, 2017 at 2:56 pm

      Thank you Chynwa. yes yes, bookmark it!

  8. solomon

    June 29, 2017 at 7:22 pm

    love your post on bn its a way to enlighten upcoming bloggers who real wants to grow not just to grow but to address the needs of their followers and community built around them …
    pls how can i post on bellanaija

  9. kaycee

    June 29, 2017 at 9:23 pm

    My blog will be 8 months by July and I’m yet to hit the kind of recognition I crave for. I don’t know what exactly I’m doing wrong, may be because I’m using a free site or the connection I’m yet to make with other bloggers. I wish I can pinpoint the problem. http://www.stylelately.wordpress.com

  10. Ashely

    June 30, 2017 at 3:45 am

    This is great. I like how you defined the difference between traffic and building a community.

  11. Beauty Fables

    June 30, 2017 at 10:47 am

    Amazing write up as per usual. I’m still yet to break the shackles of putting myself out there. I may have some good ideas but they are ideas that will require I reach out to others for help and input to see them have form. And being bold in sending those emails just feel like cracking my shell. My gut knows this, but you just relayed to me even louder that growing a commiunity that is well invested in your brand don’t come easy and I need to give them what they want to really see them hang out on my space.

    Keep inspiring me Kachi and much love ❤️

    • Kachee

      July 5, 2017 at 3:18 pm

      Girl! I totally get you and sometimes I’m still too shy too reach out. Buy what’s the point? The worst you’ll get is a no, and life moves on. So please believe in yourself more and put your content out there – there are people that are absolutely looking forward to it.

  12. Lara Teshola

    June 30, 2017 at 5:08 pm

    Awesome post as always Kachee… Another Tip to add when growing your blog community is to be “YOU” this will help set your blog apart. Also have a very clean, friendly user and easy to navigate blog.

    • Kachee

      July 5, 2017 at 3:01 pm

      Thanks Lara! A user friendly blog is super key!

  13. #CelebrityTell

    June 30, 2017 at 11:19 pm

    So informative,more pls.thanks

    • Kachee

      July 5, 2017 at 2:57 pm

      Thnak you. I’ve shared some more blogging related posts on my blog – so may be helpful to check it out. I’ll keep sharing all I know hopefully!

  14. Ken

    July 1, 2017 at 12:11 pm

    KacheeTee really nailed it. Bella Naija got it on front Google front page when I just did a google search of “blogger” while I was looking for bloggger logo I will use to do a lil desings

  15. Ben

    July 2, 2017 at 2:06 pm

    hello Kaycee you wrote My blog will be 8 months by July and I’m yet to hit the kind of recognition I crave for.

    You really should check this article, I found it very informative and it helped me in so many ways, I now get the earning ive always hoped for

    goo.gl/EzrWQm

  16. fyue

    May 10, 2018 at 6:59 am

    such the greta post thnak

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get The Pan-Atlantic Advantage

A Full Lifestyle & Entertainment Magazine…We COVET Fashion

Visit www.leadtra.com/conference to Register for the Upcoming Conference

Jokes Alone with guests Mr P, CDQ, & Patrick Salvador!

Star Features

Advertisement
css.php