When most people start blogging, they get excited, announce it on their Instagram pages, add ‘blogger’ to their bios, and then – almost predictably – after a while, their creativity and consistency fade away, and drop drastically.
What has helped me stay consistent over the years, as a blogger, is that I consider blogging as a part of my legacy. My content, words, and ideas are forever on the web and anyone who searches my name would get a feel of the gift God gave me.
If you are about to start blogging or if you’re already a blogger, here are some tips that have helped me to creatively solve the problems I’ve faced:
Deal with your bias
We’re all biased in one way or the other. When it comes to subjects and issues, we always have our opinions based on our experience or on what we think is right, and most times, we are wrong about those opinions. Dealing with your bias when it comes to issues and topics you blog about helps you present your articles in a clear, wholesome way, devoid of personal judgment. Deal with your bias by doing adequate research before you write, present all your thoughts in your articles and give different perspectives on the matter. It shows your readers you are not a narrow-minded person and they are able to draw their own conclusions without you forcing your own opinions on them.
Also, learn to think clearly before writing. Analyze and understand ideas and arguments before expressing them. Thinking clearly makes you bold enough to write with assertion. It also helps you question if what you are writing is the truth or if it’s influenced by your biases.
Read a lot, listen to people, watch movies, open your mind to learn from different sources. You cannot pour from an empty cup. Doing adequate research on topics you choose to write about arms you with the knowledge you need to pen down a good piece.
Get an editor
Getting an editor is very important. Imagine a pencil without an eraser. An editor not only serves to grammatically correct your work but also plays the role of a gatekeeper before your work is shared with the public. Having an unbiased mind go through your articles and give you honest and constructive criticism makes you a better writer and that way, you churn out awesome essays every time you write. A common problem most beginners face is the inability to afford an editor at the early stages of their career, mostly because of financial constraints. What you can do is to think of the other skills you have that the editor can benefit from and offer that in place of money. Since you can write, suggest ghostwriting for your editor in exchange for him/her to edit your blog posts.
Always plan ahead. Create a monthly/quarterly content calendar for your blog. It helps you stay consistent and gives you plenty of time to research your topics before you write on them.
Reading broadens your horizon. Read the works of other writers, read articles, newspapers, magazines, self-help books, fiction books. Just read! If you read regularly, you would always have things to write about.
Tell your story
It’s advisable to always put in an element of yourself in your stories. Tell your story in a way that only you can. Don’t fall into the pressure of trying to sound like someone else because you think that person is gaining more traction. You can never be excellent copying someone, so learn to be the best version of yourself.
Be ready to deal with writer’s block
Writer’s block happens to the best of us. Most times, it is your brain trying to tell you that it’s time for a break. Whenever I deal with blocks, I try to relax. Breathe and think about why you are unable to write at that point. You can also write about the block, what you’re feeling, and share it. That is solid content on its own. If you have a block about a certain area you are trying to write on, try writing about something that is entirely new to you.
Get an accountability partner
What happens when you don’t publish a post like you promised yourself you would? Nothing? Too bad. That is the beginning of the end of your blog. You need someone to keep you accountable. You can get your parents to help by sharing your dream with them, they’ll keep you on your toes.
Blogging is not as easy as most people think, it can be draining and often discouraging when it doesn’t pay the returns you’d like immediately. See blogging as an extension of yourself, a hobby you enjoy doing, and would continue to do even when you have zero readers. Think about it as your legacy, this would keep you going when no one is clapping for you.
I hope you found these tips helpful. Happy blogging!