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Heineken® supports Africa’s emerging Talents – Launched its African Fashion Collection at Lagos Fashion and Design Week

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African Fashion

Models at the Heineken Lagos Fashion and Design Week 2017

Heineken®, the global beer brand, in collaboration with Africa’s hottest emerging design talents, Lulu Mutuli and Azra Walji, has launched its first-ever African Fashion Collection at the closing show of the Lagos Fashion and Design Week on Saturday, October 28th, 2017.

African Fashion

Model wearing a piece from the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion And Design Week 2017 

The unique hospitality collection by Heineken was created by the winners of the Heineken® African Inspired Fashion Challenge, supported by the Global Heineken Design Team and LEW Design House.

African Fashion

Model wearing a piece from the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion And Design Week 2017

Themed ‘Africa: Shaping Fashion’s Future’, the 4-day fashion show kicked-off on Wednesday, October 25th, living up to the theme as Heineken beamed the spotlight on the impact of creatives and artisans in the fashion chain while also showcasing Africa to the world through the use of unique African fabrics and accessories.

Tiwa Savage performing during the presentaion of the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion and Design Week 2017

The African Inspired Collection is a fusion of the two designers’ concepts – the first of many fashion apprenticeships that the brand will roll out across the world. The initiative is the next chapter in Heineken’s ‘Open Design Explorations’, a global co-creation programme that connects emerging creatives and gives them a platform to showcase their talent.

African Fashion

Model wearing a piece from the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion And Design Week 2017

Mark Van Iterson, Head of Design, Heineken Global, reiterated the commitment of Heineken to empowering talents as the brand’s critical global agenda. “Heineken is massively invested in this exciting process of nurturing and empowering young and creative African fashion talents, while also preserving the arts and culture through fashion. We are challenged and inspired by these trendsetters. It is a privilege to have them showcase their creativity and open their innovative designs and inspiration to the world,” he said.

Mark Van Iterson, Global Head Design of Heineken present at day 4 of the Heineken Lagos Fashion and Design Week 2017

Speaking at the event, Franco Maria Maggi, Marketing Director, Nigerian Breweries stated that the Heineken – with its 140 years of creating memorable experiences – remains passionate about innovative designs that bring people together.

African Fashion

Model wearing a piece from the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion And Design Week 2017

The Heineken Lagos Fashion and Design Week (HLFDW) drives the Nigerian and African fashion industry by connecting buyers, consumers and other stakeholders to view the collections of African designers in the fashion capital of Nigeria, Lagos, repositioning the sector as a useful tool for commerce and creativity in the country.

African Fashion

African Fashion

African Fashion

African Fashion

Mark Van Iterson, Global Head Design of Heineken engaging Johan Doyer, MD Chief Executive, Nigerian Breweries in a conversation at the Heineken Fashion and Design Week 2017

Tiwa Savage performing during the final day of the Heineken Lagos Fashion And Design Week 2017

Tiwa Savage performing during the presentation of the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion and Design Week 2017

African Fashion

Models wearing the Africa Inspired Fashion by Heineken at the Heineken Lagos Fashion And Design Week 2017

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1 Comment

  1. onyi.o

    October 30, 2017 at 7:50 pm

    So we are just going to ignore Meena Official Presented at Lagos Fashion Week and you guys didn’t post her designs? Rude!

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