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Bank Apologises for Social Media Post Shading Competitors



The internet loved it. Well maybe not all of the internet.

Virtually everyone loved the banter that followed after Sterling Bank‘s cheeky social media post that took a swipe at not less than 6 banks.

The post had a man in a rocket heading to the moon (depicted by Sterling Bank’s logo) and had the caption: “In shooting for the moon, men become stars.”

The Bank also captioned the photo: “Shoot for the moon, become a star – it’s the least you deserve. Welcome to Sterling Bank”

Sterling Bank on Twitter #BankWars

The joke was that about 6 banks’ buildings/logos were literally on ground in the ad, with the Sterling Bank customer heading to the moon.

They unleashed something. Access Bank, Union Bank, First Bank responded to the ad, clapping back with memes while FCMB joined in as an observer.

The banter it generated was fun, at least to social media users.

But it appears Sterling Bank may have gotten a warning or something because today, they released an apology saying:

Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted. We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion.

And yes, their customer has landed on the moon, and there’s a Sterling Bank branch there. At least the creative material they announced the apology on says so.

If you missed all the action. We got you. Catch up HERE.


  1. Nwunye Tobi

    July 25, 2018 at 2:08 am

    Haha I see the shade on the apology. I didn’t even know about the bank until this. Pls we need more of these things. Nigeria cannot be hot, poor and boring at the same time haha.

  2. ProudNigerian

    July 25, 2018 at 2:40 am

    Apologising from the moon? Lmaooooooo. Sterling bank is the definition of savage

  3. Dayo

    July 25, 2018 at 3:19 am

    Booooo! For once we had some fun from Nigerian banks…

  4. Daybreak

    July 25, 2018 at 3:52 am

    What a shady apology.?????

  5. MADE

    July 25, 2018 at 7:54 am

    I actually enjoyed this…

  6. nene+

    July 25, 2018 at 9:11 am

    Publicity apology, what a way to announce your space arrival!. Well thought out?. You landed safely in moon without space suit despite Union bank shades?. Big promotion for your social media team @ Sterling bank. It was very entertaining……

  7. Baymax

    July 25, 2018 at 9:17 am

    I hope they didn’t sack the brains behind the ad because it was good. Even the apology … hehehehe. Sterling Bank has gotten more publicity than usual thanks to this.

  8. BM

    July 25, 2018 at 6:30 pm

    Word on the ‘skreet’ is that GTBank (boring ass…lol.) reported them to Papa CBN.

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