Keke has become, for many Nigerians, one of the easiest means of transportation because of its ability to maneuver the tiniest of spaces on the busy roads and the limited number of people it requires.
Although a ‘tough business’, women like Lilian Jeresa, known as Ebony, a single mother of four, and Comfort Olowu, popularly known as Madam Yori Yori, have taken the wheels of the Keke as a means of livelihood.
Grab a copy of Guardian Life Magazine’s latest issue to read how and why these women ventured into the transport business.
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When the subject of public transportation business in Nigeria comes up, men usually come to mind. However, Mrs Dupe Odumuyiwa, the organising secretary, Canoe section, Ejigbo branch of Tricycle Operator Owner Association of Nigeria is just one of the few women defying conventionality to make a living in a male dominated field. Read her interesting story and that of two other women in the transport business by picking up a copy of today’s Guardian Life Magazine insert of the @guardiannigeria Newspaper. Creative Team Creative Direction: @themademezeta Photographer: @niyiokeowostudio Makeup: @Eyesome_Beauty #cover #tricyle #keke #coverarticle #guardianlife #guardianlifeng #womeninbusiness #business #women