The latest episode of Leading Ladies Africa’s career series profiles Adesola Ade-Unuigbe, the Head of Content at BellaNaija.
Adesola, who started off as an editorial assistant at BellaNaija, and in less than five years became the Head of Content, at 28, speaks about the importance of taking risks, personal branding, and lots more.
Read snippets from her interview below:
Can you briefly describe yourself and what you do?
I am Adesola Ade-Unuigbe. I am currently the Head of Content and Digital Ventures for leading online media platform, BellaNaija.com. I have over 7 years of experience creating content for digital media channels. I have experience managing and growing internal teams and increasing online followership across channels, as well as developing and implementing content strategies to meet business goals. An example of me increasing online followership is with BellaNaija’s flagship Instagram page. In less than two years, I grew the page organically from 250k to over 1 million followers.
More than anything, I’ll describe myself as a multi-talented content creator. I’m versed in several things from creating graphics to video editing and more.
Two things – what have been your best and worst career decision – and what did you learn from each respectively?
My best career decision was definitely moving to Lagos to start my career. I was just a young 20-year-old young woman with no one in Lagos, and I decided to just go for it. For me, I learned that it’s important to just put yourself out there and take risks for yourself.
My worst career decision has not happened yet. One of the ways I’ve been able to do this is by surrounding myself with an amazing support system of people that are always available to guide me through.
What’s your view on mentorship? Important or nah?
Mentorship is super important. It’s not only because of what you can learn from seasoned professionals who have more experience, but also because of the network opportunities. You can’t know everybody, and so it’s important for you to surround yourself with the people that can help push you up. People that are actively invested in your growth. And as you grow in your career, it’s important to pay that mentorship forward too by mentoring others.
Check out the full interview on Leading Ladies Africa.