Ugandan luxury label Larry Casual is celebrating the modern African men with their latest campaign.
According to Mukooza Martin Larry, the Creative Director of the brand;
The modern African man is a lover of all things bright, bold and colourful. Those are some of the elements we used to piece this collection together. With a careful balance of both bright and muted looks, they catered to all men, the conservative one inclusive. You’ll see a pink suit, and wonder, will an African man wear it?
I’ll say the African man has evolved, he isn’t afraid of wearing a nice suit because it’s pink in colour. But, then again, if it is too bright, you still have a myriad of other options to choose from.
The campaign features an offering of suits; the traditional ones being a perfect choice for grooms, while kaftan suits cater to the wedding guests.
Our wedding culture is changing – guests draw just as much attention as the couple whose day they’ve converged to celebrate. We’re offering this modern male guest a befitting outfit to match his taste and class. The Larry Casual man is unapologetically African. This, is his way of standing out.
See the full lookbook below
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Models: @franckiggundu, @dope_stunner & @isram5