First Bank’s Chairman, Ibukun Awosika stars in Kunle Afolayan’s movie ‘Citation’ + Lends her Voice to address Sexual Harassment in the Society

Ibukun Awosika, Chairman, First Bank of Nigeria has made her debut in a movie produced by award-winning, and proudly Nigerian movie producer, Kunle Afolayan. The movie, Citation, is created to correct one of the greatest ills – rape and sexual molestation – which affects the educational system and indeed societies around the world.

Ibukun Awosika plays the role of the dean of a university faculty, overseeing the senate hearing panel of a female postgraduate student (Moremi), played by Temi Otedola, who has been a victim of sexual harassment. The movie was shot to lend a voice to support victims of sexual harassment and rape, beyond the university environment.
Ibukun Awosika was chosen due to her leading impact on women’s advocacy and leadership.

Unveiling Ibukun Awosika, the surprise cast of the movie, Kunle Afolayan posted on his official Instagram handle; “It all began in 2018 with the pre-production of Citation, then the production in January 2020, and now the 30th of August, we officially had the first private screening of Citation at Obafemi Awolowo University (OAU). Why OAU? Well, not only was Citation shot at the University, but our surprise cast is an alumna of the school.”

Expressing her delight in the movie, Ibukun Awosika, Chairman, FirstBank said; “the physical and psychological effects of sexual harassment have a considerable toll on individuals and institutions in terms of cost. The effects can hamper growth and the potentials and can stop the victims from engaging fully in life. We must, therefore, (as stakeholders, governments, institutions of learning; parents; media, etc.), collectively rise against this menace and never let the deplorable behavior of sexual harassment to fester.”

Further expressing her delight in the movie, she goes on to say; “I remain upbeat about this project – being part of a collective goal to continually keep dreams and hope alive; sacrificing and holding strong to our commitment to reignite the lost values. The casting experience has been very enriching and impactful to me. I am delighted to be amongst the very amazing casts in such an intriguing and brilliantly scripted movie.”

Obafemi Awolowo University played host to the movie which was written by Tunde Babalola. Other stars in the movie include; Joke Silva, Jimmy Jean Louis, Sadiq Daba, Gabriel Afolayan, Temi Otedola, amongst others.

About FirstBank
First Bank of Nigeria is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 125 years.

With over 750 business locations and over 57,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 15 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBN Bank in the Republic of Congo, Ghana,
The Gambia, Guinea, Sierra-Leone, and Senegal, as well as a Representative Office in Beijing.

The Bank has been nimble at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 9million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 3 million people on the FirstMobile platform.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management, and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatization and commercialization schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand, and a credible financial partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned The Banker Magazine of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years.
Our brand purpose is to always put customers, partners, and stakeholders at the heart of our business, even as we standardize customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.
Our brand promise is to always deliver the ultimate gold standard of value and excellence. This commitment is anchored on our inherent values of passion, partnership, and people, to position You First in every respect.

Folake Ani-Mumuney
Group Head, Marketing & Corporate Communications
www.firstbanknigeria.com

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