Events
Here’s How Maltina Celebrated Culture and Connection at Ojude Oba
Written by Red Media
Over the years, Ojude Oba (i.e., “the king’s forecourt”) has made a name for itself as one of Nigeria’s most storied festivals, attracting both local and international attention for its elegantly dressed regberegbe age groups, proud indigenes decked in a range of coloured aso-oke, regal horse parades, and strong sense of community. This year’s edition was no different, thanks to Nigeria’s leading malt drink, Maltina. The brand showed up strong, and from the moment you stepped onto the palace grounds, you could feel the difference. The stand? The atmosphere was akin to a vibrant cultural celebration. The vibes? Unmatched.
Yet the experience didn’t stop there. Their stand buzzed with cultural dancers, Ewi performers, and even stilt walkers drawing crowds and cheers. Making it even more unforgettable, Tomike Adeoye, Maltina’s ever-radiant ambassador, pulled up in style. She mingled and celebrated with guests like the true culture queen she is, capturing the essence of the brand’s message: Celebrating Moment in culture
In collaboration with Princess Olori Azzezat of the Iboriaran Moyegeso family, Maltina joined the royal family’s grand parade to honour the Awujale of Ijebuland. Oh, and yes, Farouq Oreagba was spotted again, dripping in “Yoruba Steeze” as always. His presence lit up the crowd, and Maltina’s stand was the perfect backdrop for that crossover of heritage and hotness. More than just a drink, Maltina became an integral part of our memories. From heartfelt parades to spontaneous dance-offs and happy gulps of refreshment under the sun, Maltina reminded us why it’s more than just a malt; it’s joy in a bottle.
Culture came alive. Happiness was shared. Maltina delivered.
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