As a personal brand, you need to know your skills so well that you become an authority in your field. This can only be achieved through...
Your brand message needs a focus, and it starts with identifying who you are talking to. How do you identify who you need to talk to? You...
Your personal brand needs to be driven by the service you are rendering to others. You don’t build a personal brand just because it sounds cool,...
Your ideal audience already has a perception about your personal brand. What you need to focus on is how to shape those perceptions to be in line...
If you could incorporate endless experiences into your brand, product or service, and transform your customers into non-paid ambassadors as a result, what would you do?...
Starting a business isn’t easy and growing it isn’t any easier. However, there are tactics with which you can use to market and grow your business....
Apart from quality products/services, public goodwill and trust are important things any organisation to have on lockdown if it wants to make sales. Our #BellaNaijaWCW this...
It is not a cliche or an exaggeration, when people say that branding is very important for a business. No matter how small or how big...
I know. As a Nigerian business owner reading this, you may ask: What’s the point? What’s my business with global brands? Those big brands have money...
Do you think companies should focus more on building the brand and retaining the loyalty of customers than actual selling? Building a brand takes a lot...
In today’s world, a CEO or business owner needs to scrutinise how their marketing spend is impacting on their overall business growth. Buying signage at the...
It’s almost that season of the year again (it’s amazing how the year went so fast right?), and many people have started drawing up – or...
The event industry in Nigeria is currently going through a series of evolutionary milestones, and there are signs of further revolutions. This is not very simple...
Anytime I talk about this concept, people look at me twice and conclude that I am probably losing it. Others believe I’m just trying to sound...
Recently I saw an online post wondering how a cubed sugar brand had managed to retain market supremacy for over 30 years, with no adverts or...
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